DescriptionAs the Digital Marketing Manager at KERB, you'll own and drive our digital growth engine, commanding our owned channels, performance platforms and marketing technology stack. You'll build the infrastructure that powers customer acquisition and retention, creating seamless pathways from discovery through booking and beyond. Your domain spans CRM and web experience, SEO and paid media, reporting and platform integration. You're not just managing systems; you're ensuring customers find KERB effortlessly, move smoothly through their journey, stay engaged, and return time and again. Equally critical is your role scaling our gift card and loyalty programs. You'll transform these from transactional offerings into genuine revenue and retention drivers, embedding them into how KERB customers think about the brand. You're someone who speaks both strategy and execution fluently, equally comfortable optimizing a campaign in real-time as you are architecting the systems that make success possible. This is a role for a decisive operator who thrives in our fast-paced environment and takes real ownership of the numbers and outcomes that matter.
What you'll be doing
CRM & customer lifecycle
Own CRM strategy and execution
Build lifecycle journeys to improve retention, repeat visitation and customer value
Develop segmentation, automation and database growth strategies
Optimise email, push and customer communication performance
Web, SEO & booking funnel optimisation
Own website performance, structure and customer journeys across all KERB sites
Improve discoverability and organic traffic through SEO strategy and technical optimisation
Take ownership of the digital booking and enquiry funnel, improving conversion rates across venue bookings, event enquiries and catering/B2B leads.
Implement tracking and reporting to identify friction points and improvement opportunities
Work cross-functionally to improve booking UX and conversion pathways
Performance marketing
Manage paid media strategy and execution across digital performance channels
Brief and manage performance agencies in partnership with Head of Marketing
Optimise campaigns based on audience insights, funnel performance and ROI
Ensure performance activity aligns with commercial priorities and campaign messaging
Martech & reporting ownership
Own and develop KERB’s marketing technology stack and integrations
Ensure tools connect effectively across CRM, web, analytics and paid platforms
Build reporting frameworks that provide clear insights for leadership and teams
Act as the internal expert on marketing data, tracking and attribution
Loyalty & gift card rollout
Lead implementation of selected gift card and loyalty platforms
Define launch plan, customer journeys and internal processes
Ensure programmes drive measurable revenue, retention and customer engagement impact
What you'll bring to KERB
Strong digital marketing experience across CRM, web, SEO and paid media
Proven ability managing marketing technology stacks and integrations
Experience improving conversion funnels and customer lifecycle performance
Experience implementing loyalty or customer programmes highly desirable
Analytical and data-driven with strong reporting skills
Comfortable managing agencies while remaining hands-on
Experience in hospitality, leisure, retail or consumer-facing businesses preferred
Self-starter who enjoys building structure and capability in a growing organisation
What you'll get by joining KERB
Generous F&B discount across KERB food and drinks
25 days holiday (excluding bank holidays) + birthday day off
Health Cash Plan (BHSF)
Personal Wellbeing Allowance (Juno)
CODE App Membership
Private Medical Insurance (Vitality)
Employee Assistance Program (EAP)
Cycle To Work scheme
Annual season ticket loan
Enhanced maternity/paternity/adoption leave after 2 years
A London Living Wage and Disability Confident Committed employer
A Best Companies accredited employer
Diversity & Inclusion
As part of our values, we are dedicated to fostering a culture of inclusivity at KERB. We actively celebrate our teams’ different abilities, sexual orientation, race, ethnicity, faith, and gender. Everyone, from any background, is welcome and supported in their development at all stages in their journey with us. Applicants are encouraged to share with our People Team any accommodations or reasonable adjustments required during the recruitment process. KERB is a business that powers other businesses. We focus on the incubation and growth of innovative, independent food businesses. We run brilliant street food markets, workshops, consultancy, bars, food halls in Central London and across the US and Germany and have developed a growing, successful corporate catering company, KERB Events Limited.
We are a food-obsessed and people-first company who believes that everyone with a bit of spark should have the opportunity to ignite it. Be it food entrepreneurs or team members, our mission is to create opportunity and joy through great food, from the KERB up.
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