Turf Equipment Area Sales Manager
Role Overview
We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire.
This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs.
Key ResponsibilitiesBuild, develop, and maintain strong relationships with commercial turf and ground care customers across the territory
Promote and sell a portfolio of professional turf and ground care machinery
Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement
Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions
Prepare and present quotations, proposals, and finance options where appropriate
Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support
Maintain accurate customer records, sales activity, and forecasts using CRM systems
Represent the business at trade shows, open days, and manufacturer events
Monitor competitor activity, market trends, and industry developments
Achieve agreed sales targets and contribute to the continued growth of the Turf Division
Candidate ProfileProven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector
Strong commercial awareness with a track record of meeting or exceeding sales targets
Excellent communication and relationship-building skills
Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery
Self-motivated and comfortable working autonomously within a defined territory
Experience managing sales pipelines and CRM systems
Full UK driving licence and willingness to travel within the region
Package & BenefitsCompetitive basic salary
Uncapped commission structure
Company vehicle
Ongoing manufacturer and product training
Long-term career development within a growing and well-respected dealer network
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