Trade Marketing Executive Vacancy - Middleton, North Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount
This is a full time office based role, based in Middleton, North Manchester.
As Trade
Marketing Executive you will shape and drive activation of JW Lees beer
brands, managing trade communications, events, POS and content. To do that,
you will need to uncover trade and consumer insights and deliver strategic
and innovative marketing campaigns. We’ll turn to you to learn what can
attract our customers and prospects and how we can elevate our beer brands.
You’ll be supported with a team of marketing and sales experts.
You will
need to be creative, possess a strategic mind and have experience in
implementing targeted brand campaigns. You’ll have trade and drinks category
knowledge to best support and drive growth in sales in our Managed, Pub Partner
and wholesale customer base.Person Specification:
Experience and knowledge of the beverage/alcohol
industryProven ability to develop brand and marketing
strategies and communicate recommendations Experience in identifying target audiences and
devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a
creative mindOutstanding communication skillsUp-to-date with latest trends and marketing best
practicesDegree in marketing or rleated fieldFull driving licence and access to a vehicleKey Responsibilities:
Be the
brand guardian ensuring quality and consistency across all marketsDrive
internal and external communications and passion for our brandsAnalyse
brand positioning and consumer insightsProtect and
communicate JW Lees brands vision and missionActivate
projects, NPD and campaigns across all routes to marketLead
creative development with external branding agencyMeasure and
report performance of all marketing campaignsMonitor
market trends, research consumer markets and competitors’ activitiesMonitor
product distribution and consumer reactionsDevise
innovative growth strategiesManage beer
brands marketing budgetsWhat we offer our Trade Marketing Executives:Competitive pay plus annual profit share bonus, ensuring you share in the success of the companyPrivate medical insuranceEnhanced pension scheme33 days annual leave (inclusive of bank holidays)30% discount on food and drink across our pubs, inns and hotels for you and friends and familyDiscounted stays in our hotels and inns24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade CharityGreat opportunities to grow in your role and progress your career with our internal and external development programmesEnhanced maternity, paternity and adoption policiesAccess to our onsite pub 'The Cottage', each Friday.Access to JW BenefitHub, giving you access to a huge range of high street and online discountsAbout JW Lees:Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do:Proud - Savvy - Honest - Passionate - Personal - Together
Read Less
