Trade Marketing Executive Vacancy - Middleton, North
Manchester - Circa £34,000 plus profit share, BUPA, Team Member discountThis is a full time office based role, based in Middleton,
North Manchester.
As Trade Marketing Executive you will shape and drive
activation of JW Lees beer brands, managing trade communications, events, POS
and content. To do that, you will need to uncover trade and consumer insights
and deliver strategic and innovative marketing campaigns. We’ll turn to you to
learn what can attract our customers and prospects and how we can elevate our
beer brands. You’ll be supported with a team of marketing and sales experts.
You will need to be creative, possess a strategic mind
and have experience in implementing targeted brand campaigns. You’ll have trade
and drinks category knowledge to best support and drive growth in sales in our
Managed, Pub Partner and Wholesale customer base.
Person Specification:
Experience and knowledge of the beverage/alcohol industryProven ability to develop brand and marketing strategies and
communicate recommendationsExperience in identifying target audiences and devising
effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindOutstanding communication skillsUp-to-date with latest trends and marketing best practicesDegree in marketing or related fieldFull driving licence and access to a vehicle
Key Responsibilities:
Be the brand guardian ensuring quality and consistency
across all marketsDrive internal and external communications and passion for
our brandsAnalyse brand positioning and consumer insightsProtect and communicate JW Lees brands vision and missionActivate projects, NPD and campaigns across all routes to
marketLead creative development with external branding agencyMeasure and report performance of all marketing campaignsMonitor market trends, research consumer markets and
competitors’ activitiesMonitor product distribution and consumer reactionsDevise innovative growth strategiesManage beer brands marketing budgets
What we offer our Trade Marketing Executives:
Competitive pay plus annual profit share bonus, ensuring you
share in the success of the companyPrivate medical insuranceEnhanced pension scheme33 days annual leave (inclusive of Bank Holidays)30% discount on food and drink across our pubs, inns and
hotels for you and friends and familyDiscounted stays in our hotels and inns24 hour confidential wellbeing support, plus counselling
provided by the Licenced Trade CharityGreat opportunities to grow in your role and progress your
career with our internal and external development programmesEnhanced maternity, paternity and adoption policiesAccess to our onsite pub 'The Cottage', each FridayAccess to JW BenefitHub, giving you access to a huge range
of high street and online discounts
About JW Lees:Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do:Proud - Savvy - Honest - Passionate - Personal - Together
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