A Note from the FounderIntelligent Change began as something personal.Before it was a company, it was a question I was trying to answer in my own life:
Why do we know so much about personal growth, yet struggle to live it consistently?Over the years, what we created resonated far beyond anything I imagined. Millions of people around the world now use Intelligent Change products as daily rituals to slow down, reflect, and live more intentionally.Today, we’ve sold over 4 million products globally and reached millions of people around the world. But we are still early in our journey. We are building something that can scale meaningfully without losing its soul.This role matters because marketing at Intelligent Change is not about noise or growth at any cost. It is about turning purpose into presence, and presence into sustainable scale.If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you.— Alex Ikonn
Founder, Intelligent ChangeAbout Intelligent ChangeIntelligent Change exists to help people design better lives through small, consistent rituals that compound over time.We create physical tools and experiences that turn personal growth into something people can actually live. Not through pressure or motivation, but through structure, reflection, and intention.We are the creators of the most viral journal in the world, The Five Minute Journal, a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold over 4,000,000 products worldwide and built a deeply loyal, values-driven community.Our products are used and recommended by Tim Ferriss, Emma Watson, Lily Collins, professional athletes, CEOs, founders, and leaders across industries, alongside millions of everyday people seeking more intentional lives.Intelligent Change has been featured in The New York Times, Vogue, Forbes, ELLE, and other leading global publications. The New York Times described Intelligent Change as a brand that has “turned gratitude into a global movement.”Today, Intelligent Change is a profitable eight-figure brand with a clear path to becoming a $100M+ global business. We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter.The RoleThe Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows.This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity.You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person.What You’ll DoOwn the Marketing VisionLead end-to-end marketing strategy across brand, content, performance, and e-commerceTranslate Intelligent Change’s mission, worldview, and values into a clear, consistent market presenceBuild & Lead the Marketing OrganizationHire, develop, and lead a high-performing marketing teamManage agency partners across paid media, creative, and growthBuild systems that enable speed, clarity, and accountabilityScale Content, Social & CommunityLead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platformsBuild content systems that prioritize consistency, learning, and iterationEnsure content reflects the depth, warmth, and intelligence of the brandOwn E-Commerce GrowthOversee Shopify and Amazon performance with accountability for revenue and profitabilityPartner closely with product, operations, and customer experience to deliver a seamless journeyGuide Paid Media & PartnershipsOversee paid acquisition strategy in partnership with external agenciesBuild influencer, UGC, and creator partnerships that feel authentic and community-drivenDrive Data-Informed DecisionsUse analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisionsBalance data with intuition, brand sensibility, and long-term thinkingStrengthen Retention & LifecycleElevate email and SMS programs to deepen engagement and lifetime valueTreat customers as long-term community members, not just transactionsWho You AreA BuilderYou have built marketing systems, teams, or brands, not just managed themYou are comfortable operating in ambiguity and creating structure where none existsBrand-Led Growth ThinkerYou understand that brand and performance are complementary, not competing forcesYou know how to scale without eroding trust, meaning, or qualityContent-NativeYou deeply understand social platforms, storytelling, and cultural relevanceYou care about quality, tone, and taste, not just outputCommercially FluentYou understand P&Ls, margins, CAC, LTV, and MERYou think in terms of sustainable, long-term growthValues-Aligned LeaderYou resonate with mindfulness, personal growth, and intentional livingYou lead with clarity, humility, and integrityCulture and values fit matter deeply to youStrong CommunicatorYou can articulate vision clearly and bring teams with youYou thrive in a remote, async environmentWhy This Role MattersThis role is not about selling more products.It is about scaling a mission-driven brand to its full potential without losing what makes it special.You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people’s lives.
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