Business Development Manager (UK) – Health & Social Care/ Assisted Living
• Midlands-based; Remote/field role with regular UK travel
• Salary £38,00-£43,500 (DoE) + Bonus + Company Car.
Overview
Remote/Field -based with regular team collaboration
We are a family run, international business with a strong track record in the energy and metering sector. As we expand into the tech enabled care market .We are seeking an experienced and driven Business Development Manager to lead growth initiatives within the Health and Social Care sector in the midlands. This role is pivotal in expanding our customer base, developing strategic partnerships, and shaping our technology solutions to meet the evolving needs of healthcare providers, local authorities, integrated care systems, and social care organisations. The ideal candidate will combine strong commercial acumen with sector knowledge, excellent relationship building skills, and a proactive approach to identifying opportunities. You will work closely with product, marketing, and leadership teams to influence solution development and ensure our offering becomes market -leading.
This is a Remote/field -based role requiring flexibility and regular UK travel.
The Job
The main duties will include:
Drive new business growth across the Health and Social Care sector through proactive lead generation, networking, and strategic account management.Build and maintain strong relationships with senior stakeholders, including NHS organisations, local authorities, care providers, and sector partners.Understand customer challenges and articulate how our technology solutions deliver value and improve outcomes.Manage the full sales cycle from prospecting to contract negotiation and close.Produce accurate sales forecasts, pipeline reports, and market insights.Work closely with the product and development teams to share customer feedback and support product enhancement.Represent the organisation at sector events, exhibitions, and meetings across the UK.Collaborate with internal teams to ensure smooth onboarding and long -term customer satisfaction.Monitor industry trends, policy changes, and competitive activity to inform strategy.
Key Performance Indicators (KPIs):
Sales & Revenue
Achievement of quarterly and annual revenue targets. Number of qualified opportunities generated and progression through the sales pipeline. Conversion rate from lead to closed deal.
Customer Engagement
Number of customer meetings, demos, and presentations conducted. Growth of relationships within key accounts and strategic partners. Customer satisfaction scores and feedback following onboarding.
Market Development
Contribution of actionable market insights to internal teams. Number of sector events attended or speaking engagements delivered. Expansion into new regions, customer types, or service areas.
Operational Performance
Accuracy and timeliness of CRM updates and sales reporting. Collaboration effectiveness with product, marketing, and implementation teams. Adherence to compliance, ethical sales practices, and company values.
About You:
You are a confident, motivated, and commercially minded professional who is passionate about improving outcomes in health and social care. You thrive in a fast -paced environment, enjoy meeting new people, and are comfortable engaging at executive and operational levels. You bring sector insight, strategic thinking, and a consultative approach to selling technology solutions.
You will be successful in this role if you are:
A natural relationship builder who can quickly establish trust.Comfortable working autonomously while collaborating closely with internal teams.Curious, solutions -focused, and committed to continuous learning.Resilient, target -driven, and able to adapt in a rapidly evolving market.
Experience :
Essential Criteria
Proven experience in business development, sales, or account management within the Health and/or Social Care technology sector.Strong understanding of NHS, local authority, or social care provider challenges and procurement processes.Demonstrable track record of achieving or exceeding sales targets.Excellent communication, presentation, and negotiation skills.Ability to manage long and complex sales cycles.Flexible and willing to travel extensively across the UK.Strong analytical and problem -solving skills.Self -motivated and able to work independently.CRM proficiency and strong organisational skills.
Desirable Criteria
Established network of contacts within NHS Trusts, ICSs, local authorities, or care providers.Experience selling digital transformation solutions.Understanding of health and social care regulatory frameworks (e.g., CQC, data protection, NHS Digital).Experience collaborating with product teams or contributing to solution development.Knowledge of public -sector procurement frameworks.
Requirement to travel UK and internationally where needed
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