Office location with Hybrid working: Hammersmith 3 days per week
About the role and the Team:
We'reseeking a strategic and results-driven Senior Segment Marketing Manager to lead campaign execution and go-to-market initiatives for one of our key consumer segments. You will be responsible for creating multi-channel campaigns and overseeing the end-to-end delivery of them. In this role, you'll have the opportunity to shape how we connect with our target customers by designing and delivering targeted, data-informed marketing campaigns that drive growth.
You'll collaborate with cross-functional teams including Channel Marketing, Digital, Commercial, Sales, and Brand to create and execute on compelling marketing strategies that deliver on our customer acquisition targets. You'll be responsible for campaign ideation and audience segmentation, managing the marketing plan for your segment and tracking its performance.
Segment managers are the go-to point of contact across the business, working cross functionally and being able to influence others is a must. You must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact. What will you be doing? Be the subject matter expert for their marketing segment and the customers within it
Be able to forecast acquisition, renewal and churn trends
Create and deliver on a quarterly cross-channel marketing plan, with a key focus in offline marketing
Know which go-to-market strategies and tactics are most likely to drive volume, value and penetration
Be able to forecast acquisition, renewal and churn trends within a subscription-based business
Brief virtual teams on the activities required to maximise Hyperoptic's conversion and ROI
Be accountable for achieving subscriber penetration and value targets
Execute within a performance culture of rapid experimentation and forensic analysis of KPI drivers What we are looking for?: An ambitious marketing expert, who has a desire to own end to end performance
Track record of delivery working in a matrix environment
Bachelor's degree in Marketing, Business, or related field desirable
Customer Acquisition in a Commercial organisation
Proven ability to juggle multiple priorities across different customer groups and projects
Exceptional stakeholder management with high level of comfort leading virtual teams
Detail driven and able to articulate simple stories from complex data trends
Strategic thinker able to see the bigger picture and create visions for the future
Strong drive to succeed and highly resilient to overcoming problems Why work for us?
We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!
Awarded Broadband Provider of the Year Uswitch Telecoms Awards, as voted for by 20, customers, plus Fair Terms Gold Award . We're also very proud to have been awarded Great Place to Work Certification (-23) and UK's Best Workplaces for Wellbeing
Going beyond the expected
Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles: We work smarter, together
We stay focused
We strive for excellence Some of our key Benefits Competitive salary
Global Remote working for up to 2 week per year for those who are able to work remotely
25 days' paid holiday increasing each year, to a max of 35
Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
Private medical Insurance provided by AXA health
Life assurance giving you cover of 4 times your base salary
Partnership with the Kings Trust
Our pension scheme matches your contributions up to 4%
Retail offers — discounts from hundreds of recognisable brands
Free Hyperoptic broadband if you live in a Hyperoptic area
Enhanced pay for new parents We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
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