NO AGENCIES OR FREELANCE
DIGITAL MARKETING MANAGER
Salary: up to £45k salary plus £3k car
allowance. This role will involve some travel to our sites across the
North-West so you must have a driving license and car.
Location: Hybrid – a combination of office, home
and field work
Working Hours: 40 hours a week inclusive of
breaks over 5 days worked flexibly with what’s going on in the pubs
Benefits: Access to enhanced pension scheme,
private medical insurance, cashback medical scheme, 5 weeks holiday plus bank
holidays plus retailer discounts, above statutory minimum benefits, option to
buy additional holidays, 50% discount off food for up to 6 people, 50% off
accommodation and an employee assistance programme offering 24/7 support and
advice.
As a Digital Marketing Manager at Hydes Brewery, you’ll help
grow our brand and drive performance across digital channels. This is a
hands-on, commercially focused, performance driven digital role supporting
revenue growth across our pub estate.
You’ll strengthen our online customer journey, improving how customers
discover, engage with and interact with our pubs. This is an opportunity to
combine creative thinking with data-led decision making and make a visible
commercial impact.
You’ll manage and optimise all key digital platforms including but not
limited to social, website performance, CRM optimisation and campaign reporting,
using insight to improve conversion, engagement and retention.
Working cross-functionally across the business, you’ll translate
strategy into effective activity across social, paid media, email and web.
What You’ll Do
Implement
the digital marketing strategy to enhance brand awareness and customer
engagement
Deliver
engaging multi-channel digital campaigns aligned to the marketing calendar
Plan,
create and schedule social media content (Instagram, Facebook, LinkedIn),
including reels and community engagement
Build
and optimise email campaigns and automation flows
Manage
website content, Google Business Profiles and online pub listings
Set
up, optimise and report on paid media campaigns
Maintain
CRM systems in line with GDPR
Monitor
performance across digital channels and provide clear insights
Manage
influencer relationships and online reputation platforms
Act
as first point of contact for all digital and website queries
Collaborate
with Operations, HR and external partners on campaign planning and
delivery
About You
4+
years’ digital marketing experience
Marketing
qualification (or equivalent practical experience)
Strong
copywriting and content creation skills
Confident
using website CMS, email platforms, analytics and paid media tools
Data-driven,
organised and able to manage multiple projects
Collaborative
with strong attention to detail
Experience
with hospitality platforms (Airship, Toggle, Reputation, GuestRevu) and an
interest in hospitality.
About HydesEstablished in 1863, Hydes Brewery is based in Manchester has expanded to include a portfolio of nearly 50 restaurants, pubs, bars, and hotels, and continues to grow, while still retaining its family feel. We have pubs across Greater Manchester, Lancashire and throughout Cheshire including Chester and Wrexham and some in the Wirral, near Liverpool.
Hydes’ vision is to deliver exceptional hospitality, and it’s our people that will help us achieve this. With a mission to deliver attractive environments, high quality products and exceptional service, we value our people and believe in recognising, rewarding and developing our teams. Our aim is to create a great teamworking environment in which the opinions of all are sought and valued, and to grow our future talent from within, with continued development and progression opportunities.
Hydes is #OpenToAll and committed to encouraging equality, diversity and inclusion among our people, and we oppose and want to eliminate discrimination and welcome your application whatever your background or situation. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We want everyone in our business to be treated with fairness and respect. If you need reasonable adjustments at any point in the application or interview process, please let us know.
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