We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing.This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platformsDefine and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect listsDesign, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunitiesExperiment with messaging, value propositions, hooks, and offers across outbound channelsCollaborate with sales teams to ensure effective lead handoff and continuous feedback loopsCapture, manage, and convert inbound demand from website traffic, campaigns, and marketing eventsLeverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accountsDevelop automated outbound follow-up strategies triggered by inbound engagement signalsOptimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL)Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programsDesign and implement pre-event and post-event nurture sequencesSupport lead warming and engagement prior to sales outreachRepurpose event insights and engagement data into outbound messaging strategies and retargeting campaignsManage and optimize LinkedIn retargeting campaignsBuild, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leadsAlign paid media strategies to funnel stages (TOFU, MOFU, BOFU)Partner with content resources to develop effective ad copy and conversion-focused landing pagesPartner with the Marketing Director to define content requirements that support demand generation objectivesProvide direction and briefs to internal content teams, agencies, or freelancersTranslate outbound campaign insights into inbound content themesEnsure all content initiatives prioritize conversion and pipeline performanceOwn and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contributionDesign and execute ongoing experimentation to improve conversion rates and lead volumeDeliver performance reporting with actionable insights and recommendationsContinuously analyze and optimize funnel efficiency and campaign performanceCompetenciesStrong expertise in B2B growth marketing strategiesDeep knowledge of outbound automation, prospecting, and enrichment technologiesAdvanced understanding of inbound marketing funnels and lifecycle nurturing programsStrong analytical and data-driven decision-making skillsExcellent cross-functional collaboration and stakeholder communication skillsResults-oriented mindset with strong accountability for pipeline and revenue outcomesStrong copywriting and messaging development capabilities across multiple channelsAbility to manage multiple campaigns and priorities in a fast-paced environmentRequirementsMinimum of 5+ years of experience in B2B demand generation, growth marketing, or related fieldDemonstrated success building and scaling outbound lead generation programsHands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar toolsProven experience leveraging intent data and inbound demand capture strategiesExperience collaborating closely with sales teams to improve lead quality and conversionStrong ability to analyze performance data, test strategies, and optimize marketing outcomesExcellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets
Read Less
