Senior Marketing Manager - Head Office - Moorgate, London
Location: London (hybrid)
Reports to: Head of Marketing
Direct report: Marketing Executive
Brands: Honi Poke, Island Poke, Honi Sushi & virtual brands
About the role
We're one of the UK's fastest-growing poke and Japanese-inspired food groups, and we're looking for a Senior Marketing Manager to take our campaigns from idea to impact.
This is a hands-on, execution-focused role with a strong digital centre of gravity: shipping campaigns, growing our delivery platform performance, launching new stores and menus, and keeping every digital touchpoint sharp and on-brand.
If you like owning the numbers as much as the creative, and you're as comfortable in a Deliveroo back-office or a CMS as you are in a campaign brief, this one's for you.
What you'll do Digital ownership
- Own day-to-day website updates, online menu accuracy, and every digital brand touchpoint across all brands.
- Manage web/dev contractors on production, site updates, and platform integrations.
- Brief and manage design agencies, contractors and freelancers - quality-controlling creative output against concepts set by the Head of Marketing.
Aggregators & performance marketing
- Own day-to-day aggregator strategy and optimisation across Deliveroo, Uber Eats and Just Eat for all brands.
- Manage offers logic, ad spend, listings, imagery and menu performance - track ROI and drive growth through structured testing.
- Run paid social and CRM/email programmes, reporting performance against KPIs.
Loyalty & CRM
- Own delivery of the Honi Club loyalty programme - value proposition, rewards mechanic, data capture and launch.
- Drive day-to-day CRM, lifecycle and email execution.
Campaign delivery & activation
- Own end-to-end execution of integrated campaigns across all brands and the marketing calendar.
- Ensure consistent, high-quality execution across every customer touchpoint - in-store, digital, OOH and delivery.
New launches
- Lead delivery of new store openings, seasonal menu launches and grab-and-go relaunches.
- Build campaign playbooks and store/menu activation toolkits to systemise future launches.
- Deliver the catering proposition activation across customer-facing channels.
Reporting & optimisation
- Track campaign performance, sales uplift and footfall against agreed KPIs.
- Provide regular performance snapshots to the Head of Marketing and CEO.
- Spot and action quick wins across stores, channels and aggregators.
Who you are
Essential
- 5+ years in marketing with a clear digital and performance bias - ideally in hospitality, food & beverage, retail or a fast-moving consumer brand.
- Proven hands-on ownership of delivery aggregator platforms (Deliveroo, Uber Eats, Just Eat) - offers, listings, menu optimisation and paid placement.
- Strong paid social experience (Meta, TikTok) - you've built, run and optimised campaigns yourself, not just signed off on agency decks.
- Confident with CMS and website management (Webflow, WordPress, Shopify or similar) and comfortable directing developers without being one.
- CRM and email marketing execution experience (Klaviyo, Braze, Mailchimp or similar) - segmentation, lifecycle flows, automation.
- Fluent in the numbers: GA4, aggregator dashboards, campaign reporting.
- You can build a performance snapshot and explain what to do next.
- Excellent project manager - multiple brands, multiple deadlines, no dropped balls.
- A high standard for creative quality, and the ability to brief and push back on agencies to get there.
Nice to have
- Experience launching or running a loyalty programme or app.
- Multi-site or franchise brand experience.
- Working knowledge of design tools (Figma, Adobe CC) for reviewing and lightly amending assets.
How you work
- Bias to action - you'd rather ship, measure and iterate than polish forever.
- Commercially minded - every campaign ties back to sales.
- Comfortable with ambiguity and pace in a growing business.
- A generous manager - you'll have a Marketing Executive reporting to you and you'll want them to grow.
What we offer
- Competitive salary of up to £50,000 a year reviewed annually.
- Hybrid working - London office base, 4 days in the office and one day out.
- 30 days holiday including bank holidays, increasing with length of service.
- Free lunch every day and generous discount across all our brands for you and your friends and family.
- Private health insurance and access to our Employee Assistance Programme.
- Real ownership - this is a role with a broad remit and visible impact. You'll report into the Head of Marketing, and see your work land in stores within weeks.
- Growth - a genuine path as the group scales.
- A team that ships - small, senior, low-ego, and moving fast.
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