About this Position As a core member of the shopper marketing team, managing activation with priority retailers in grocery and drugstores. You will be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store & digital tactics. Your role involves collaborating with sales/brand teams, managing agencies, analyzing performance data (retail, shopper insights), overseeing POS materials, and optimizing campaigns to meet retailer & brand goals.
What you´ll do Strategy Development: Create shopper marketing plans (in-store, digital, promotional) aligned with brand objectives and retailer needs. Cross-functional Collaboration: Work with brand, sales, and category management teams to ensure consistent messaging and integrated campaigns. Retailer Partnership: Build relationships with retailers to secure optimal product placement, displays, and promotional opportunities. Campaign Execution: Oversee the creation and deployment of POS materials, displays, digital ads, and promotions. Performance Analysis: Use sales data, shopper insights, and market trends to monitor campaigns, measure ROI, and provide actionable insights. Agency Management: Coordinate with external agencies (creative, media) for effective campaign delivery. Budget Management: Manage marketing budgets efficiently to maximize return on investment.
What makes you a good fit Background: 3 years trade/retail/shopper marketing experience in FMCG.
Mindset: Analytical, data-driven, commercial, creative, and results-oriented.
Project Management: Excellent ability to manage end-to-end campaigns.
Leadership: Influencing skills with internal stakeholders and external partners. Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per yearDiverse national and international growth opportunitiesGlobal wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesPerformance bonus / incentivesCompetitive Pension & Life Assurance - Company contributes up to 10% of basic salaryAnnual Leave: 27 days plus 8 Bank HolidaysCelebration vouchers At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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