Harbour Hotels is recruiting a Digital Marketing Manager to
be part of our dynamic head office marketing team. We are offering a full-time
position, based in our bright, open-plan office in Christchurch,
Dorset. We are looking for someone with experience leading a multi-disciplined
team and good knowledge and experience of performance marketing, ideally for a B2C brand.What you’ll get up to:
Working
with the Head of Marketing develop and execute a comprehensive digital
marketing strategy to drive direct bookings, revenue, and brand awareness
across all digital channels.
Leading
the digital marketing team through campaigns and day-to-day marketing
activities, including:
Website
content management
Paid
social advertising
Paid
search
Email
marketing and CRM
Organic
social media
Managing
Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and
drive qualified traffic.
Overseeing
SEO strategy to improve organic search rankings, website traffic, and
visibility for key search terms.
Working
with top photographers, videographers and a design team to create visually
exciting digital content.
Managing
the brand's presence, content, and engagement strategy across key social
media platforms (Instagram, Facebook, TikTok).
Planning
and supporting the senior digital marketing executive in executing email
marketing and customer relationship management (CRM) strategies for guest
acquisition, pre-stay communication and post-stay loyalty.
Using
tools like Google Analytics (GA4) to track, analyse, and report on key
performance indicators (KPIs) like website traffic, conversion rates and
overall campaign ROAS
Staying
up to date with emerging digital tools and platforms, digital marketing
trends, new technologies, and sharing insights with the rest of the team.
Who you are:
You
have 5+ years’ experience working on digital marketing campaigns for a B2C
brand – a background in hospitality or travel and tourism marketing is a
plus.
You
have expertise in core digital marketing platforms (Google Ads, Meta Ads
Manager, GA4, Email/CRM platforms like Salesforce Marketing Cloud/Data
Cloud and CMS platforms such as Umbraco).
You
have strong analytical skills, commercial acumen, and a creative approach
to consumer engagement.
You
have excellent project management, communication, and stakeholder
management abilities.
You may
have already gained experience leading a small team and are looking to
develop your career.
Who are we?
Harbour Hotels is a growing, award-winning lifestyle hospitality brand
in the south of England. We’re bold, youthful and exuberant and we’re not
afraid to try new things and swim against the tide – and our marketing
campaigns reflect this.
Our portfolio spans sensational coastal, country and city locations with
a variety of exciting restaurant concepts and our HarSPA brand.
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