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Greene King Corporate BRA001
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  • Media Digital Data Analyst (Burton on Trent office - 50/50 hybrid)  

    Greene King Corporate BRA001
    - Birmingham
    Apply Now
    Job DescriptionThe Media Analyst will play a crucial role in supportin... Read More
    Job Description

    The Media Analyst will play a crucial role in supporting Greene King's digital teams by tracking, analysing, and reporting on the performance of social media, paid media campaigns, and organic search across platforms such as Facebook, Instagram, TikTok, Google Search, online video, and display for our multiple brands.Tactically, the analyst will produce, maintain, and enhance clear, actionable reports, providing insights to guide day-to-day activities and help teams understand what’s working and where improvements can be made. They will also support testing and experimentation programmes to improve campaign effectiveness.Strategically, the analyst will review cross-channel performance to identify trends, opportunities, and areas for optimisation, supporting future media planning and ensuring activity delivers maximum impact.The analyst will act as a data steward, ensuring media and search data is collected, processed, and reported accurately and consistently, in line with best-practice standards.Additionally, the analyst will collaborate closely with teams across digital, marketing, insight, and finance stakeholders to ensure media reporting aligns with wider business goals and supports informed decision-making.AccountabilitiesUtilise Power BI and Sprinklr to produce, maintain, and enhance comprehensive reports and dashboards, integrating Google Analytics, Google Ads, Meta Ads Manager, social media platforms (Facebook, Instagram, TikTok), paid media campaigns, online video, display, Google Trends, GSC, and other relevant data sources across 13+ brands.Track, analyse, and report on the performance of social, paid, and organic channels, providing actionable insights to guide day-to-day activities and optimise campaign effectiveness.Conduct deep-dive analysis across channels to identify trends, opportunities, and areas for improvement, supporting both tactical adjustments and strategic media planning.Support testing and experimentation programmes to enhance campaign performance and inform future media strategies.Understand how social and paid media traffic impacts website performance, collaborating with cross-functional teams to integrate media metrics with web analytics.Work with large, complex datasets from multiple sources, performing advanced analysis to extract actionable insights and create clear, visually impactful reports.Act as a data steward, ensuring media and search data is accurately collected, processed, and reported, maintaining governance and high-quality standards across all platforms.
    Qualifications

    3+ years of experience as a hands-on data, digital, or social media analyst.Practical experience using Sprinklr (or a similar tool) for social media reporting and analytics.Proficient in Excel and experienced with SQL for querying and manipulating data.Expertise in Power BI, with experience creating dashboards and data visualisations.Familiarity with a variety of data visualisation tools and techniques.Experience working in a fast-paced, multi-brand environment.Strong experience in stakeholder management at various levels of the organisation.Proven ability to solve complex problems using data and translate insights into clear, actionable outputs.Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.Demonstrated ability to identify trends and patterns in data and drive commercial impact based on insights.

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why…You’ll receive a competitive salary, pension contribution as well as:The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.Free employee assistance program – mental health, well-being, financial, and legal support because you matter!Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!Wagestream – access your wage before payday for when life happens.Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… Read Less
    Apply Now

  • CRM Manager - 12 months FTC (hybrid)  

    Greene King Corporate BRA001
    - Birmingham
    Apply Now
    Job DescriptionAs the CRM Campaign Manager you will drive the delivery... Read More
    Job Description

    As the CRM Campaign Manager you will drive the delivery of best-in-class customer engagement programs (email, push, mobile and more) to retain existing customers, increase brand loyalty and grow customer lifetime value. 
     
    Managing our day-to-day brand email program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels into the mix.  Key Accountabilities Own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement and retention Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, QA proofing, managing sign-off and presentation of results Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external) Define and establish CRM campaign KPIs and create strategies and plans to achieve these Apply the appropriate tactics to grow the number of new and active CRM users To develop segmented marketing campaigns that add relevancy and personalise all guest communications To oversee CRM projects and programmes, including closed group employee, friends and family & shareholder discount schemes To collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites, email, SMS, social media, apps) To manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business To create brilliant relationships with all business divisions and support teams
    Qualifications

    Technical / Professional Expertise Required CRM campaign expert – in particular email marketing Confident facilitator and stakeholder manager Prior experience in delivering high volume of CRM campaigns Experience working in multi-brand businesses Experience with managing external/3rd party suppliers Strong campaign operations and scheduling experienceExperience with customer engagement and marketing automation platforms such as Braze

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why…You’ll receive a competitive salary, pension contribution as well as:The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.Free employee assistance program – mental health, well-being, financial, and legal support because you matter!Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive £1,500 for referring them!Wagestream – access your wage before payday for when life happens.Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… Read Less
    Apply Now

  • Media Partnerships Manager (Mat Cover) - 12 months FTC (50/50 hybrid)  

    Greene King Corporate BRA001
    - London
    Apply Now
    Job DescriptionThis role is for a position related to media and advert... Read More
    Job Description

    This role is for a position related to media and advertising partnerships and requires specific experience in this space.Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisionsCreate a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk – to maximise both economies of scale, and commercial valueDevelop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growthCollaborate with Pricing Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition. Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way. Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise wayOwn and develop critical paths for partnerships and related processes within Greene KingOwn and negotiate commercial contracts including media buys with key partnersDevelop a pipeline of volume-driving partnerships opportunities to propose to the businessCollaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach. Working with marketing and pricing teams to optimise existing deals available for profitabilityLeverage partnership media inventory to communicate key seasonal campaign messaging. Ensuring partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand’s deals, offers and Ts and CsMaintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices
    Qualifications

    This role is for a position related to media and advertising partnerships and requires specific experience in this space.Demonstrable track record in brand and digital partnership activationsSolid understanding of commercial, and technical foundations including use of 1PD and tracking/taggingDemonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.The industry is exciting for youInquisitive natureAbility to simplify insight and tell a story with the dataEnjoy collaborating, working with multiple teams across the business and building relationships externally with partnersHappy to challenge the status quo using your insightAttention to detailBalance the commercial view with the customer needHelpful and supportive – this is a business partnering roleStakeholder managementWorking across multiple brandDistilling data & sharing insightOnline trackingPreferred experience working specifically with external partners & affiliates

    Read Less
    Apply Now

  • Copy of CRO Analyst  

    Greene King Corporate BRA001
    - Bury Saint Edmunds
    Apply Now
    Job DescriptionAs a CRO Analyst, you will shape how customers interact... Read More
    Job Description

    As a CRO Analyst, you will shape how customers interact with our digital channels by turning data into clear insights and supporting experimentation that drives better experiences and performance across our websites, apps and bookings journeys.
    Qualifications

    As CRO Analyst, you will…Analyse daily and weekly performance across web, app and bookings channels to highlight customer trends, issues and opportunities.Carry out tagging checks, funnel reviews and behavioural deep dives to identify friction points and support trading decisions.Work with our CRO Manager and agency partners to prepare, measure and analyse A/B tests, producing accurate learnings and recommendations.Collaborate with Product, Tech, Marketing, CRM and Trading teams by sharing insights that influence journeys, content and commercial activity.Support strong reporting and measurement practices, including dashboards, tagging QA and documentation.What you’ll bring…Strong analytical thinking with the ability to simplify complex data.Experience in hospitality, retail or ecommerce is ideal.Clear communication skills for a range of audiences.A curious, collaborative and proactive approach.Hands-on experience with CRO and analytics tools, including A/B testing, behavioural analytics and funnel analysis.

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why…You’ll receive a competitive salary, pension contribution as well as:The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.Free employee assistance program – mental health, well-being, financial, and legal support because you matter!Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!Wagestream – access your wage before payday for when life happens.Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… Read Less
    Apply Now

  • Media Partnerships Manager (Mat Cover) - 12 months FTC (hybrid)  

    Greene King Corporate BRA001
    - Manchester
    Apply Now
    Job DescriptionThis role is for a position related to media and advert... Read More
    Job Description

    This role is for a position related to media and advertising partnerships and requires specific experience in this space.Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisionsCreate a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk – to maximise both economies of scale, and commercial valueDevelop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growthCollaborate with Pricing Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition. Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way. Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise wayOwn and develop critical paths for partnerships and related processes within Greene KingOwn and negotiate commercial contracts including media buys with key partnersDevelop a pipeline of volume-driving partnerships opportunities to propose to the businessCollaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach. Working with marketing and pricing teams to optimise existing deals available for profitabilityLeverage partnership media inventory to communicate key seasonal campaign messaging. Ensuring partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand’s deals, offers and Ts and CsMaintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices
    Qualifications

    This role is for a position related to media and advertising partnerships and requires specific experience in this space.Demonstrable track record in brand and digital partnership activationsSolid understanding of commercial, and technical foundations including use of 1PD and tracking/taggingDemonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.The industry is exciting for youInquisitive natureAbility to simplify insight and tell a story with the dataEnjoy collaborating, working with multiple teams across the business and building relationships externally with partnersHappy to challenge the status quo using your insightAttention to detailBalance the commercial view with the customer needHelpful and supportive – this is a business partnering roleStakeholder managementWorking across multiple brandDistilling data & sharing insightOnline trackingPreferred experience working specifically with external partners & affiliates

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why… You’ll receive a competitive salary, pension contribution as well as: The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.  Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount. Free employee assistance program – mental health, well-being, financial, and legal support because you matter! Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank. Refer a friend – if you follow our refer a friend scheme and your referral is successfully hired, you will receive a generous bonus! Wagestream – access your wage before payday for when life happens. Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…  Read Less
    Apply Now

  • CRM Manager - 12 months FTC (hybrid)  

    Greene King Corporate BRA001
    - Burton-on-Trent
    Apply Now
    Job DescriptionAs the CRM Campaign Manager you will drive the delivery... Read More
    Job Description

    As the CRM Campaign Manager you will drive the delivery of best-in-class customer engagement programs (email, push, mobile and more) to retain existing customers, increase brand loyalty and grow customer lifetime value. 
     
    Managing our day-to-day brand email program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels into the mix.  Key Accountabilities Own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement and retention Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, QA proofing, managing sign-off and presentation of results Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external) Define and establish CRM campaign KPIs and create strategies and plans to achieve these Apply the appropriate tactics to grow the number of new and active CRM users To develop segmented marketing campaigns that add relevancy and personalise all guest communications To oversee CRM projects and programmes, including closed group employee, friends and family & shareholder discount schemes To collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites, email, SMS, social media, apps) To manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business To create brilliant relationships with all business divisions and support teams
    Qualifications

    Technical / Professional Expertise Required CRM campaign expert – in particular email marketing Confident facilitator and stakeholder manager Prior experience in delivering high volume of CRM campaigns Experience working in multi-brand businesses Experience with managing external/3rd party suppliers Strong campaign operations and scheduling experienceExperience with customer engagement and marketing automation platforms such as Braze

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why…You’ll receive a competitive salary, pension contribution as well as:The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.Free employee assistance program – mental health, well-being, financial, and legal support because you matter!Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive £1,500 for referring them!Wagestream – access your wage before payday for when life happens.Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… Read Less
    Apply Now

  • SEO GEO Manager (12 months FTC) - Hybrid 50/50  

    Greene King Corporate BRA001
    - Burton-on-Trent
    Apply Now
    Job DescriptionAs an SEO Manager, you will grow Greene King’s search v... Read More
    Job Description

    As an SEO Manager, you will grow Greene King’s search visibility across our portfolio of brands while driving commercial performance through day‑to‑day ownership of our SEO programme. You’ll work with internal and external partners to deliver best‑practice SEO that increases traffic, engagement and conversions.
    Qualifications

    As SEO Manager, you will…Lead and develop SEO and GEO strategies to increase visibility, traffic and sales across Greene King brandsProvide actionable reporting and insight that connects SEO performance to commercial outcomesManage the SEO Consultant, SEO Executive and cross‑functional teams to deliver clear, effective SEO initiativesOwn all aspects of Technical SEO including audits, implementation, and issue resolutionDevelop data‑driven content plans informed by keyword research and work with marketing, merchandising and copy teams to publish high‑impact contentWhat you’ll bring…A proven track record of delivering complex SEO strategies collaboratively with digital teams and senior stakeholdersDeep specialist knowledge of SEO and GEO best practices, ranking factors and search engine algorithmsStrong analytical skills with confidence using GA, Excel and SEO tools to generate meaningful insightsAbility to communicate SEO performance and concepts clearly to non‑technical audiencesExperience with tools such as GSC, Screaming Frog, Yext, SEMrush, and familiarity with emerging LLM/AI search ecosystems

    Additional Information

    We’re all about rewarding our team’s hard work, that’s why…You’ll receive a competitive salary, pension contribution as well as:The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.Free employee assistance program – mental health, well-being, financial, and legal support because you matter!Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!Wagestream – access your wage before payday for when life happens.Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… Read Less
    Apply Now
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