We're looking for a Growth Marketing Lead to own and scale GetGround's customer acquisition strategy and paid acquisition engine.Paid media is one of GetGround's most important growth levers, and you'll have end-to-end ownership of strategy, execution, optimisation, and budget allocation across our acquisition channels. You'll be accountable for driving efficient growth through platforms such as Google, Meta, TikTok, LinkedIn, and emerging channels, while continuously identifying opportunities to improve performance and unlock scale.Beyond channel management, you'll play a key role in shaping acquisition strategy across the wider customer journey. You'll work closely with Product, Design, Engineering, Sales, and Commercial teams to improve conversion, strengthen measurement, develop experimentation programmes, and influence how we invest in growth.This role is ideal for someone who combines deep hands-on performance marketing expertise with strong commercial thinking and a desire to influence company-wide growth strategy.Reporting to the Head of Growth Marketing, you'll have significant ownership, budget responsibility, and visibility across the business.The OpportunityProduct-led growth is central to GetGround's ambition to become the default platform for property investors. As our Growth Marketing Lead, you'll own one of the company's most important growth levers while helping shape how we acquire, convert, and retain customers at scale.You'll work across the full acquisition funnel, from first impression through to conversion, partnering closely with Product, Sales, and Commercial teams to identify growth opportunities and improve performance. You'll be empowered to test new channels, challenge assumptions, influence investment decisions, and drive measurable commercial impact.This is a high-ownership role with the autonomy to execute, experiment, and shape strategy.Key ResponsibilitiesPaid Acquisition LeadershipOwn the strategy, execution, optimisation, and scaling of paid acquisition across channels including Google, Meta, LinkedIn, TikTok, and emerging platformsManage and allocate budgets to maximise commercial outcomes while balancing efficiency and growthDevelop channel strategies aligned to company objectives and growth targetsMaintain best-in-class account structures, campaign frameworks, and operational processesIdentify and evaluate new acquisition channels and opportunities for investmentAct as the internal subject matter expert on paid acquisition and platform best practicesGrowth Strategy & PlanningOwn acquisition strategy across the customer journey, identifying the highest-leverage opportunities for growthDevelop growth plans that balance efficiency, scale, experimentation, and commercial objectivesBuild business cases for new initiatives, channels, and growth investmentsPartner with leadership on forecasting, budget planning, and target settingTranslate business objectives into measurable acquisition strategies and execution plansMonitor market trends, competitor activity, and platform developments to inform future growth opportunitiesPerformance & ExperimentationContinuously analyse campaign and funnel performance to identify opportunities for improvementDesign and execute structured experiments across targeting, creative, messaging, bidding strategies, landing pages, and conversion journeysPartner with Product teams to improve activation, conversion, and customer experience across key journeysCollaborate with Design to develop and iterate high-performing creative conceptsDrive a culture of testing, learning, and evidence-based decision makingMeasurement & InsightsMaintain a deep understanding of attribution, incrementality, and modern measurement approachesWork closely with Data and Engineering teams to improve tracking, reporting, and measurement infrastructureForecast acquisition performance and support budget planning across channelsProvide regular performance updates, strategic recommendations, and growth insights to senior leadershipCross-Functional CollaborationPartner closely with Product, Design, Engineering, Data, Sales, and Commercial teams to align on growth prioritiesInfluence roadmap decisions through customer insights, funnel analysis, and acquisition dataBalance rapid execution with thoughtful strategic planningBuild strong relationships across the business to drive alignment and maximise impactAbout YouProven experience owning and scaling paid acquisition in a high-growth environmentDeep hands-on expertise across major advertising platforms, particularly Google and MetaStrong commercial mindset with the ability to connect marketing performance to business outcomesHighly analytical and comfortable using data to drive decisions and prioritisationExperience developing acquisition strategies rather than solely executing campaignsStrong understanding of experimentation, conversion optimisation, attribution, and measurementExcellent stakeholder management and communication skillsNaturally curious, proactive, and motivated by continuous improvementEnjoy mentoring others and raising the bar for marketing excellence across the teamWhy Join Us?Ownership of one of our most critical growth channelsReal impact, your work directly drives company growthClose collaboration with Product, Engineering, and DesignA fast scaling business with genuine opportunities for progressionHigh autonomy paired with strong strategic influenceBenefits: Competitive salary EMI share options Private health Private dental 12 Mental health days off annually (1 per month) PLUS holidays + public holidays 1 paid Community day off (paid day off to volunteer for a charitable cause) Hybrid working (check details with your recruiter) Free breakfast daily Team and company-wide events 360 performance reviews to promote a culture of growth and development Support for conferences and professional learning & developmentWhat we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.42% of our employees identify as female or non-specified, 58% as male22 nationalities represented across offices in 5 countriesOur work on Design AccessibilityInclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and PrideFor more information on how we store your candidate data, please see our recruitment privacy policy. LocationLondonEmployment TypeFull timeLocation TypeHybridDepartmentMarketing
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