GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Guided by a strong sense of purpose, our more than 18,000 dedicated employees work to enhance the sustainability and efficiency of production processes globally.Responsibilities / TasksThe Sales Director for UK & Ireland (Pharma & Food Applications) is a senior leadership position with responsibility for shaping and delivering the commercial strategy of the PFA business. This is not solely a sales execution role; it is a strategic appointment that will contribute to the long term growth, stability, and profitability of the UK & Ireland entity.Working closely with the Managing Director and the wider leadership team, the Sales Director will develop and execute a sustainable market strategy, lead high value and complex sales engagements, and build a high performing sales organisation. Success in this role requires resilience, diplomacy, and the ability to navigate a complex, matrixed organisation while maintaining strong governance and disciplined sales processes.Strategic Leadership & PlanningDevelop and execute comprehensive sales strategies aligned with company objectives and market opportunities across the UK & IrelandPartner with the senior leadership team to set annual revenue targets, sales forecasts, and growth initiativesAnalyse market trends, competitive dynamics, and customer need to identify new business opportunitiesLead go to market strategies for new products, services, and market segmentsContribute to the broader strategic direction of the business beyond sales activityComplex Sales & Commercial ExcellenceLead and oversee complex, high value capital equipment and solution based sales processesClearly articulate the customer value proposition and align it with GEA’s value creation objectivesDefine and manage clear terms of engagement, including rigorous assessment of deal viability, risk, and mutual benefitBalance commercial ambition with appropriate governance to protect the business while enabling winning outcomesChampion disciplined sales processes supported by strong project management and service collaborationTeam Leadership & Talent DevelopmentBuild, lead, and inspire a high performing sales organisationRecruit, develop, and retain senior sales talent and future leadersCoach and mentor sales managers and individual contributors to elevate performanceEstablish performance management frameworks, development plans, and succession strategiesDesign and implement sales structures, territories, quotas, and compensation plans that drive growthSales Operations, Performance & GovernanceEstablish and continuously improve sales processes, methodologies, and best practicesLead effective use of CRM systems, sales tools, and performance dashboardsOwn sales forecasting, pipeline management, and budgeting processesManage and grow an annual sales budget in excess of 25mDefine and monitor performance metrics, using insight and data to drive continuous improvementLead deal governance processes including reviews, approvals, and risk assessmentLeadership & Ways of WorkingOperate effectively in a complex, matrixed, and demanding business environmentDemonstrate resilience and composure under pressure, viewing internal challenges as opportunities for alignment and improvementCommunicate with clarity and influence across functions to gain buy in for strategy and executionUse diplomacy and professional judgement to challenge constructively when requiredStrong belief that disciplined process, deep customer understanding, and cross functional collaboration are critical to sustainable successYour Profile / QualificationsDegree or equivalent further education in an engineering and/or business disciplineFormal sales training delivered by a reputable provider5–10 years of progressive sales experience, including at least 5 years in senior sales leadership rolesProven track record of leading sales teams of 10+ people and delivering annual revenues exceeding 20mStrong background in B2B solution selling and complex sales environmentsDemonstrated ability to build and scale a sales organisation to deliver growthExcellent communication, presentation, and negotiation skillsDesirableExperience in a global, fast moving capital equipment manufacturing environmentFood industry experience preferredDid we spark your interest?Then please click apply above to access our guided application process.SummaryLocation: Milton KeynesType: Full time
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