Working at Freudenberg: We will wow your world!Responsibilities:Key ResponsibilitiesEnsure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc..)Be responsible for Media (TV + Digital) strategy, efficient planning, agency management and KPI trackingManage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirementsSet appropriate strategic directions and operational plans for Product-, Digital- and Trade-MarketingBe the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand TeamAdditional ResponsibilitiesLead and develop the local Marketing team members and act as a people coach, based on FHCS leadership standards and guidelines and local requirementsMonitor competitive environment, market needs and trends and give input to Regional / Global teamsLead the A&P budget, and maximize ROI of the assigned brand/product category portfolioOrchestrate the digital customer journey from planning to rollout in all relevant channels of the digital funnel until conversion, to deliver against KPIsOrganisationDirect line reporting: General Manager (Country)Dotted line reporting: Regional Marketing LeadInteractions (internal & external)Senior Commercial ManagementInternational & Corporate Functions, e.g. Brand, Digital, Artwork, CommunicationLocal Leadership TeamConsumers, Agencies, Retail Customers, DistributorsQualifications:Professional Experience and Educationdegree in Business Administration or Marketing (MBA preferred)min. 10 years professional experience in the field FMCG MarketingExperience in supervising external vendors and agenciesExperience and proven track record in Digital Marketing, Media Mgmt. and SEO, Sales experience added benefitfluent EnglishSpecific Knowledgeup to date market and customer knowledgeuse and understanding of IRI / Nielsen data and any relevant market anlysis toolsdeep understanding of KPIs and P&LBrand Management, Category Management, and Project ManagementSAPstrong competence in Microsoft Office suiteSpecific Skillsstrong business communication (written and oral) & presentation skillsorganisational skills and ability to master complexitygood leadership skills, able to think and act holistic and criticalnegotiation skillsstrong in interpersonal relationship management, working in cross-functional teams and matrix environmentsable to work in mixed teams across different functions - Team Player & International Networker
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