Job Description
Brand & Marketing Strategy
Develop and implement integrated marketing strategies aligned with the brand’s market entry and growth objectives.
Build brand positioning, messaging, and go-to-market plans suitable for the UK automotive market.
Ensure consistent brand identity across all marketing channels.
Campaign Management
Plan and execute national and regional marketing campaigns (online and offline).
Manage product launch campaigns, tactical promotions, and seasonal activities.
Track campaign performance and optimise based on data and insights.
Digital & Performance Marketing
Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
Work closely with agencies to deliver effective digital and performance-driven campaigns.
Monitor key metrics such as leads, traffic, conversion, and ROI.
Dealer & Local Marketing Support
Support dealer network marketing activities, including local campaigns, POS materials, and events.
Provide marketing guidelines, toolkits, and best practices to local partners.
Market & Consumer Insights
Conduct market research and competitor analysis to inform strategy and decision-making.
Analyse customer behaviour, trends, and feedback to continuously refine marketing approaches.
Budget & Agency Management
Manage marketing budgets effectively, ensuring cost control and return on investment.
Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.
RequirementsEssential
Proven experience in a marketing role, preferably within the automotive, FMCG, or consumer brands sector.
Strong experience in brand building, campaign management, and digital marketing.
Experience working with agencies and managing multiple projects simultaneously.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and stakeholder management skills.
Desirable
Experience supporting a new brand launch or market entry.
Experience working in an international or matrix organisation.
Automotive industry knowledge and understanding of dealer networks.
Requirements
Education: Bachelor’s degree or higher in marketing, automotive engineering, economics, or business management. Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry. Proven ability to establish and maintain strong media relationships. Open-minded with a start-up mindset. Excellent communication, coordination, planning, and execution skills. Strong ability to handle pressure; proactive and innovative. Language Requirement: High level of proficiency in English
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