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  • Head of Marketing - Naturecan Clinic  

    - Liverpool
    NATURECAN CLINIC Head of Marketing... Read More
    NATURECAN CLINIC Head of Marketing   Location Remote (UK-based) — occasional in-person meetings   Reports to Operations Director   Type Full-time, permanent   Salary Competitive, based on experience   Sector Regulated healthcare — medical cannabis   Business context Part of Naturecan Group, operating in 65+ countries
    About Naturecan Clinic Naturecan Clinic is a UK-based medical cannabis clinic focused on delivering safe, effective and patient-centred cannabis-based treatments. As part of the Naturecan Group, a wellness and CBD business operating across 65+ countries, we combine clinical expertise, pharmacy infrastructure and digital innovation to improve patient outcomes within a regulated healthcare framework. Our medical cannabis operations span both the UK, Germany and Australia, giving us a unique position as an international operator in regulated cannabis healthcare with learnings, infrastructure and brand equity that crosses borders. We are building a scalable, digital-first clinic model designed to improve access, experience and long-term patient care. Our mission is simple: put patients back in control of their health journey. The UK medical cannabis market is still early but growing quickly, with increasing patient awareness and a number of digital-first clinics competing for acquisition. Marketing in this space requires navigating strict regulatory constraints while building trust with patients and doctors. This is an early-stage opportunity. You will be our first senior marketing hire in the UK, building the function from the ground up in a competitive and fast-moving market. That means genuine ownership, real commercial impact, and the chance to define how a regulated healthcare brand grows, with the backing of an international group that has already done it elsewhere. In the first 12 months, the focus will be on building a scalable patient acquisition engine, strengthening organic demand through SEO and content, developing compliant marketing playbooks within the UK regulatory framework, and improving the patient conversion journey.
    The Role This is a senior leadership position reporting directly to the Operations Director. You will own the entire marketing function, spanning brand, performance, lifecycle, website optimisation, PR and offline initiatives and be accountable for commercial results from day one. You will join at an early and exciting stage of expansion, with the opportunity to shape strategy and execution across performance marketing, SEO, social, content, CRO, PR and CRM. You will set clear direction while remaining close enough to execution to maintain high standards and pace. One important context: all marketing activity at Naturecan Clinic must comply with MHRA Blue Guide advertising restrictions for prescription-only medicines (POMs). Medical cannabis is a Schedule 2 controlled substance and a POM — you cannot advertise the product to the public. You will market the clinic as a healthcare service, not its medicines. Experience navigating this kind of regulatory constraint is a significant advantage; comfort learning it quickly is essential
    Key Responsibilities Strategic Leadership • Define and own the overall marketing strategy aligned to commercial growth targets • Build integrated marketing plans across brand, acquisition, retention and reputation • Set clear KPIs across all channels and ensure accountability • Develop quarterly roadmaps and budget allocation strategies Performance & Growth • Oversee paid search, paid social, SEO and content performance • Optimise channel mix for CPA, patient acquisition and revenue growth • Lead full-funnel strategy from awareness through conversion and retention • Improve reporting, forecasting and attribution modelling • Identify new growth opportunities and scale proven initiatives Website & Conversion Optimisation • Own website performance, UX and conversion strategy • Develop and manage a structured CRO roadmap (landing pages, funnels, CTAs, forms and patient journeys) • Align website messaging with brand positioning and regulatory requirements • Work closely with product and development teams to enhance patient experience Social & Content • Oversee organic and paid social strategy across the full patient journey • Ensure content supports patient education, SEO growth and brand authority • Guide creative testing and messaging consistency • Maintain alignment across all patient-facing channels PR & Communications • Lead PR strategy to strengthen Naturecan Clinic's authority in regulated healthcare • Align messaging across earned, owned and paid channels • Support compliant communication in a sensitive and evolving regulatory landscape Email & Lifecycle Marketing • Own CRM and lifecycle strategy, onboarding, repeat prescriptions, retention and reactivation • Improve segmentation, automation and personalisation • Drive improvements in conversion rate and patient lifetime value • Ensure email strategy aligns with broader campaign activity Offline & Brand Marketing • Oversee relevant offline initiatives including partnerships, events and educational materials • Ensure consistent brand presentation across physical and digital touchpoints • Leverage the wider Naturecan Group brand including shared assets, audiences and international learnings where appropriate and compliant Governance & Compliance • Ensure all marketing activity complies with MHRA Blue Guide advertising restrictions for prescription-only medicines • Stay ahead of platform policy changes (Google Ads, Meta, TikTok) in the medical cannabis sector • Stay current with regulatory developments and identify ways to scale safely within a compliance-heavy market • Partner with clinical and legal teams to ensure all patient-facing content is reviewed and approved
    What We're Looking For Essential • 5+ years' experience in digital marketing, spanning performance and brand • Proven experience leading multi-channel marketing teams • Strong commercial ownership of revenue and acquisition targets • Deep knowledge of SEO, paid search, paid social and CRO • Experience with CRM, automation and lifecycle marketing • Strong analytical and reporting capability • Comfortable working in regulated sectors — healthcare experience preferred • Hands-on mindset with genuine strategic capability • Clear communicator with experience presenting to senior stakeholders • Highly organised, detail-oriented and comfortable with ambiguity at an early-stage business Highly Desirable • Direct experience in the medical cannabis, pharmaceutical or regulated healthcare sector • Familiarity with MHRA advertising rules for prescription-only medicines • Experience building a marketing function from scratch or joining a business at a comparable growth stage • Understanding of the UK medical cannabis patient journey and competitive landscape Why Join Naturecan Clinic This role offers something genuinely rare: the chance to own a marketing function at the early stages of a regulated healthcare business that is backed by an established international group. You will not be one of many marketing managers at a large company. You will be the person defining how this brand grows. • Be the senior marketer at a fast-growing, digitally enabled healthcare clinic • Build strategy and execution in a category with significant unmet patient demand • Operate within an ambitious, commercially focused team with the backing of a 65+ country global brand • Make a measurable impact on patient outcomes this is healthcare marketing that matters • Real ownership, real accountability, real career trajectoryBenefits
    Competitive salary  ⁠Private healthcare  Death in serviceFlexible working / remote work  25 days holiday + bank holidays  Opportunity to shape marketing at a high-growth international healthcare brand Read Less
  • Social Media and Community Manager  

    - Altrincham
    Social & Community Manager About Noted. Aromas... Read More
    Social & Community Manager About Noted. Aromas Noted. Aromas is one of the UK's fastest-growing fragrance brands, redefining what modern fragrance looks and feels like. We create scents inspired by iconic favourites – making luxury fragrance more accessible, wearable and expressive for everyday life. We're a brand on an exciting growth trajectory with ambitious expansion plans across markets, channels and categories. Our culture is fast-paced, collaborative and idea-driven, where people are trusted to take ownership, think creatively and make real impact. Joining Noted. Aromas means becoming part of a team building something culturally relevant, commercially strong and creatively ambitious. The Role We're looking for a proactive, strategic and creative Social & Community Manager to own and grow our social presence. This role is ideal for someone who doesn't just manage social – they build it. You'll lead the development and execution of our social strategy across Instagram, TikTok and Facebook with scope to expand platform presence as we scale. Working closely with the Head of Brand, you'll shape how Noted. Aromas shows up socially, builds community and drives cultural relevance. This role has strong progression potential and will play a key part in shaping how the brand builds, engages and scales its social community. Key Responsibilities Channel Ownership & Growth · Own and evolve Noted. Aromas' social presence across Instagram, TikTok and Facebook · Identify opportunities to expand into new platforms as the brand grows · Ensure social contributed measurably to brand visibility, desirability and revenue growth · Continuously test, optimise and improve channel performance Strategy & Planning · Develop and execute the social media strategy in collaboration with the Head of Brand · Translate brand and campaign objectives into social-first plans · Build structured content calendars aligned with launches, campaigns and commercial priorities · Develop scalable social frameworks and content systems that support long-term growth Content Direction & Delivery · Lead the ideation and execution of content across platforms · Produce content yourself when needed, or coordinate production through creators, photo/video-graphers or internal resources · Brief internal teams and external partners to deliver high-quality assets · Balance reactive trend-led content with longer-term strategic storytelling Community Leadership · Own the community management approach and engagement strategy · Build and scale a community function over time, including processes, tone of voice and team support as the brand grows · Foster an engaged audience and ensure the brand is responsive, culturally relevant and community-driven Influencer & Partnerships · Work alongside the Influencer Outreach Executive and wider team to support campaigns and partnerships · Ensure social content and influencer activity are strategically aligned · Identify partnership opportunities that increase reach and brand relevance Performance & Insights · Own social performance tracking across brand and commercial KPIs · Turn insights into actionable recommendations · Stay ahead of platform, algorithm and cultural shifts Collaboration & Growth · Work closely with Brand, Performance and Influencer teams to ensure social activity support wider business objectives · Contribute to shaping the long-term roadmap for how social evolved as a function within the business What We're Looking For Essential · Experience managing and growing brand social channels · Proven experience scaling accounts or launching new platforms · Comfortable owning a channel end-to-end – from strategy and planning through to execution and reporting · Strong understanding of social strategy, content performance and platform behaviour · Ability to create or direct engaging social content · Strong copywriting, storytelling and communication skills · Highly organised with ability to manage multiple workstreams · Strong commercial awareness and understanding of how social drives business impact Mindset Fit · Proactive and self-driven · Confident working autonomously while collaborating cross-functionally · Creative thinker with strong instincts for culturally relevant content · Motivated to grow a brand and make visible impact Bonus · Beauty, fragrance or lifestyle brand experience · Experience working with influencers or creators · Understanding of paid social and performance creative. Read Less

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