EPW1
Job Title: Senior Digital Marketing Executive
Site Location: Hybrid, but must be able to travel to Wrexham, Telford, Tamworth and Scunthorpe
Reports To: Head of Digital Marketing
Job Purpose:
To understand outdoor living products as a category in the UK, including competition, market trends and identify marketing opportunities for Epwin. To deliver the already defined strategic digital marketing plan for Epwin’s outdoor living brands as a driver for sales growth.
Key Accountabilities: Develop a broad knowledge of the outdoor living market in the UK and understand where Epwin sit within that currently and identify with support of the wider team, the best opportunities for growth.Fully understand the digital objectives of the outdoor living brands and deliver through tactical day to day activities covering paid search and socials, SEO, content creation and campaign delivery.Daily management of external agencies to ensure objectives are being met within agreed budgets.
Key Experiences and Skills Required: Several years’ experience in a marketing position preferably in building products manufacturing or trade distribution and must have proven B2B experience. B2Specifier and B2C experience would be advantageousExperienced all round marketer with a solid understanding of digital marketing including paid search, SEO and supportive content, email marketing and organic and paid social mediaExperienced in customer centric marketing – creating personas and journey mapping leading to inbound and outbound campaignsExperienced in using CRM and creating workflows (ideally Salesforce and / or HubSpot) to drive automated campaigns and lead managementStrong commercial awarenessBrand management and positioning experience – a brand ambassadorProficient in interpreting data / campaign analysis to ensure activities are results drivenExperience in planning and managing budgets effectively and delivering strong ROAS with paid mediaUnderstand the importance of competitor analysis and bench markingExperience within a business that used ecommerce as part of the sales mix would be advantageousExcellent communication & interpersonal skills – ability to build relationships both internally and externallyExcellent verbal, written & presentation communication skillsExperienced in managing and working efficiently with external stakeholders such as suppliers and marketing agenciesMust be disciplined and organised with good project management skills and effective planning, capable of working to tight deadlines and manage others to do the sameA desire to keep up with industry and marketing developments ensuring knowledge is currentAbility to work effectively as part of a team as well as being a self-starter who can independently workMust demonstrate resilience and enthusiasm to get projects completed
Desirables Skills, Qualifications and Experience Required: Degree educated in marketing related discipline or marketing qualification3 + years’ experience within marketing roles with decision making responsibilityCRM experience (Salesforce and HubSpot ideally)Good organisational skillsExcellent interpersonal skills and a strong influencerStrong project management skillsHave a mix of creativity and analytical skillsAble to present to teams of differing sizesFull UK driving licence
Personal Attributes: Empowering Others – Delegation of trust, correct controls, feedback, communicate accountability and responsibilityAction orientated – Able to deal with problems in appropriate time framesDriven by results – Decisive, confident addressing problems and opportunities, challenging activities to improve performance, demonstrate willingness to challenge accepted methods and standardsEffective communication – Clear concise written and spoken, ability at all levels, customer, supplier and internalStrategic agility – recognition of a changing need and speed of response, rapid reaction to challengesHigh Standards – demonstrating a motivation to improve standards and thereby making a real difference, challenging inadequate solutionsIntegrity and trust – demonstrating a sense of commitment to openness, honesty, loyalty and high standards in undertaking the role
Read Less
