Business Analyst - Martech(16725)DescriptionWe are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.Business Analysts are the problem solvers of the organisation and the key interface with our business. They are responsible for capturing business requirements within agreed timeframes, cost and quality parameters in collaboration with internal and third-party teams.easyJet has an established marketing technology stack and is looking to accelerate its use across multiple omnichannel use cases throughout the customer journey. We are searching for the right business analyst to help translate these use cases into journeys and requirements to allow for effective prioritisation and delivery.The role works closely with colleagues across technology, architecture, information security and change to analyse requests, define new solutions and processes and deliver new products and services to meet the needs of projects and programmes within the prioritised portfolio.
What you'll be doingAccountable for preparing, evaluating and documenting business requirements adhering to industry standards, best practices for Agile and Waterfall methodsWorks within their team and collaboratively with delivery, product and technical teams to review and help evaluate new work requests through the appropriate governance, evaluating changes to processes and systems, setting business expectations from the startWorks with business stakeholders to define, challenge and document clear requirements using the appropriate techniques such as MoSCoW, interviews, analysis of current systems, workshops etc.Ensures that the full impact of new Build Briefs consider data dependencies, processes and systems by carrying out structured analysis including data-flow diagrams, data models, integration use cases etcEvaluate effort (time and cost) and carry out impact analysis of requested changes clearly identifying issues, risks, assumptions and dependenciesBuild relationships with Martech stakeholders to effectively manage relationship and set expectationsWorks with business areas, App Support, Data Management, InfoSec, SD&T and Architecture to define appropriate and compliant solution and processes to meet business requirements and scope where requiredActively contribute during all agile ceremonies ensuring product requirements are understood during development cycles, close collaborating with product owners, testers and developersAccountable to regularly analyse the performance and effectiveness of the product in collaboration with product owners and service team raising new backlog items or supporting business case developmentAccountable to agree and produce prioritised backlogs items and providing close support to the definition of ‘ready to develop’, ensuring all backlog items are clearly communicated and documented to agreed standards, provide continued support until the ‘definition of done’Creates and manages documentation using standard templates, utilise available tools (JIRA, Confluence etc) and ensures collaborative working across the teamsWorks with Subject Matter Experts to ensure solution and ‘to be’ processes are developed and tested to the appropriate level
Supports implementation of improvement to current systems and processes
Requirements of the RoleWhat you'll bring to the teamMethodical, logical and flexible in approach, you will have gained significant experience as a Business AnalystExperience of full delivery lifecycle as a Business Analyst including business case support, project initiation, requirement capture, scope and change management, development support, UAT, early life support and benefits realisationDemonstrate a 'product' mindset. Must have experience of Agile, actively contributes throughout the delivery and supports improving the processCustomer Journey mapping – experience of mapping customer journeys and creation of service design blueprints.Demonstrate 'system analysis' skills required to review the system, , Database, configuration file and some system functional logic working closely with developersAbility to create high quality documentation to agreed timelines and a lateral thinker about the impact of changesDocumenting current and future business processes, data flow diagrams, data models and use cases.Documenting using epics, user-stories, narratives, wireframes, product backlog and other Agile style deliverables.Experience of working with MVT and approaches to test functionality in an online environmentPrototyping solutions using appropriate tools (, excel, pen and paper!)Ability to work on multiple projects at the same time within a business function (as defined by strategic priority)Project planning (identifying who needs to be involved, taking into account the availability of others, dependencies between tasks etc.)Consistently exhibits core Business Analysis competencies (Strategic thinker, trusted adviser, clear communicator, analytical thinker, problem solver and knowledge sharer) and skills (business and technical domain modelling, requirements elicitation, analysis, definition and management) in supporting the endorsement, discovery, design, build and delivery of business and technology solutions for projects.Data analysis - Familiarity with tools like Power BI, or Tableau, for dashboards and reporting, along with understanding of key digital and marketing metrics like conversion rates, attribution models, and A/B testing.Understanding of data governance & privacy regulations (GDPR) & marketing consent.
What we can offer youCompetitive base salaryUp to 20% bonus25 days holidayBAYE, SAYE & Performance share schemes7% pensionLife AssuranceFlexible benefits packageExcellent staff travel benefits#LI-Hybrid
#LI-JF1Business AreaInformation Technology (IT)Primary LocationUnited Kingdom-London-London Luton AirportOrganisationInformation Technology (IT)ScheduleFull-timeUnposting Date15/03/2026, 11:59:00 PM
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