At Duco, we’re scaling fast across EMEA and looking for an experienced field marketer to help us make a real impact. This role is all about creating and executing high-quality, high-impact field marketing programs that bring our brand to life with the right accounts at the right time.
You’ll lead the planning and execution of field events and account-based marketing (ABM) campaigns that engage our most strategic enterprise customers and prospects. Working closely with the sales organization, you’ll ensure that marketing initiatives align with deal stages, pipeline goals and customer engagement needs, helping accelerate revenue and deepen relationships. Core Responsibilities: Own the planning, execution and optimization of field marketing activities in EMEA, including trade shows, executive dinners, roadshows, roundtables, small scale trade conferences, and bespoke customer events.
Develop and execute integrated ABM campaigns in partnership with the sales team to engage target accounts through highly tailored experiences and messaging.
Partner closely with regional sales and business development teams to align marketing activities with territory and pipeline objectives, ensuring timely follow-up and measurable impact on deals.
Build pre, during and post event engagement programs to maximize ROI. From driving registrations and meetings to generating pipeline and accelerating deals.
Manage field event logistics end-to-end, including venue selection, vendor management, branding, swag, attendee communications, onsite coordination, and budget tracking.
Own field event reporting and performance tracking, ensuring clear visibility into pipeline influence, conversion rates, and account engagement metrics.
Collaborate with corporate marketing, content, central events and product marketing teams to adapt global campaigns for regional execution, ensuring brand consistency and local relevance
Maintain accurate campaign and event data in Salesforce and marketing automation systems to support reporting, forecasting, and continuous improvement. Essential Requirements: 3+ years of B2B field marketing experience, ideally in SaaS or enterprise technology.
Proven track record of planning and executing field events (e.g. trade shows, roadshows, executive dinners, and partner events) that drive pipeline and revenue.
Experience designing and running ABM programs with measurable impact on target accounts.
Strong understanding of enterprise sales cycles and how marketing can support different deal stages.
Exceptional project management skills with the ability to juggle multiple programs and stakeholders.
Excellent communication and collaboration skills, with experience working closely with sales teams.
Familiarity with CRM and marketing automation platforms such as Salesforce and HubSpot (or similar). Ideal Experience & Qualifications: Experience in financial services or fintech marketing.
Strong data-driven mindset with a focus on campaign performance and ROI reporting.
Experience building executive-level engagement programs.
Ability to thrive in a fast-paced, scaling environment.
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