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Job Title: Head of Marketing
Reporting to: GM or CEO (depending on structure)
Department/Team: Growth / Marketing
Preferred Location: UK / Remote EMEA time zone preferred
Expected Start Date: ASAP
Contract Type: Full-time
Manages: Creative Strategy Lead/Producer, Performance Manager, Analytics/BI Lead, Funnel Specialist
The Mission
To architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.
The Role
Key Responsibilities
Own the Performance Engine
Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.
Hit clear CAC/LTV targets and manage ROAS optimization.
Allocate and scale a media budget (£750k–£1M/year).
Lead Creative Strategy
Partner with internal/external creators to produce compelling ad concepts that drive high quality leads.
Build and manage a creative testing engine (message, format, hook).
Ensure creative aligns with program positioning and target segments.
Funnel & Conversion Optimization
Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.
Build and implement triage, lead scoring, and retargeting systems.
Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
Data & Analytics Leadership
Own weekly reporting on key growth KPIs and runs a weekly cross-functional growth sync on all growth levers, experiments and outcomes.
Drive CRM + attribution accuracy for fast, data-led decisions.
Identify and unblock funnel bottlenecks and rate-limiting steps.
Cross-Functional Revenue Ownership
Act as the connective tissue between Marketing, Sales, and Product.
Co-own the North Star metric and weekly revenue targets.
Drive continuous feedback loops between teams to increase efficiency.
Key Outcomes / Objectives
Reduce CAC while increasing lead quality across all paid channels.
Restore workshop-to-sale conversion rate to 20%+ by Q3.
Launch and scale a rapid creative testing engine.
Build a unified CRM and attribution stack that enables performance insight.
Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.
About you
Must-Have Qualifications
Track record scaling a growth engine in a high-growth startup or SaaS environments
Direct experience managing £500k+ in paid media annually.
Proven ability to align creative, performance, and funnel teams around revenue outcomes.
Nice-to-Have Additions
Experience transitioning from founder-led to system-led marketing.
Exposure to GTM motions in international markets (UK/US/APAC).
Familiarity with Customer.io, and mainstream CRM systems.
Essential Personal Attributes
Strategic, data-driven thinker who thrives in fast-paced environments.
Calm under pressure; able to lead decisively across ambiguity.
Deep customer empathy and ability to translate insights into action.
Natural cross-functional collaborator and revenue owner.
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