Digital Marketing Manager
Website: https://www.inspire.scot
About Inspire
Inspire Digital is a forward-thinking digital agency helping organisations grow through strategic marketing, search visibility, and innovative digital solutions. We combine creativity, performance marketing, and technical expertise to deliver measurable impact for our clients. As we continue to expand, we are seeking an experienced and driven Digital Marketing Manager to lead our Online Visibility function and play a key role in shaping our growth.The Role
This is a senior leadership opportunity for a commercially minded digital marketing professional with strong agency experience in SEO and Paid Advertising. You will lead a specialist team, drive performance across client projects, and help shape the strategic direction of Inspire's digital marketing services.
You'll work closely with leadership, business development, and technical teams to ensure exceptional delivery, sustainable growth, and continuous innovation. You will be an expert relationship builder, confident managing senior stakeholders and resolving complex client or internal challenges in a fast-paced agency environment.
RESPONSIBILITIES:Lead the Online Visibility team (3 FTE), ensuring client projects are delivered on time, within budget, and to agreed scope.Own and deliver team reporting and performance dashboards for the CEO.Manage team profitability, forecasting, and budget oversight.Ensure that monthly reporting given to clients is industry-leading and gives them the clarity they require, without technical jargon.Partner with the Business Development Manager to shape client tenders and pitch new project opportunities.Develop and implement a growth strategy for the Online Visibility team aligned with increasing active paid projects.Act as the primary escalation point for client issues, ensuring timely and effective resolutions.Contribute strategic and creative ideas to our internal marketing function to support new business growth.Take ownership of, and manage, our own internal marketing campaigns.Monitor industry trends, platform developments, and competitive activity - particularly in AI - translating insights into actionable initiatives.Collaborate cross-functionally with our development team on joint client projects.
EXPERIENCE REQUIREMENTS:Proven SEO experience within an agency environment, managing multiple client projects simultaneously.Hands-on experience with paid advertising campaigns on various platforms (e.g., Google Ads, Meta or equivalent).Experience managing - or readiness to lead - a specialist SEO and Paid Advertising team.Demonstrated responsibility for team budgets and profitability (desirable).Track record of overseeing projects from concept through to successful delivery.Experience developing service propositions and pricing structures.Ability to perform effectively under pressure, meeting tight deadlines without compromising quality.
What Success Looks LikeHigh-performing, motivated online visibility and paid advertising team.Strong client satisfaction and retention.Well informed clients, who understand what we're doing for them and the results.Profitable, well-managed project delivery.Excellent internal reporting so CEO can monitor team performance without having to constantly ask questions.Innovative marketing ideas that drive agency growth.Successful internal marketing campaigns that generate new business.Inspire positioned at the forefront of AI-informed digital marketing practice.
Why Join InspireCompetitive SalaryAbility to spend 10% of work working time on your own Continuous Professional Development (CPD).Rewards & Recognition scheme that awards extra financial benefits every month for outstanding performance, strong examples of cross team collaboration or if you present your CPD output.Remote-first working.All the equipment you need, including a laptop and dual monitors for your home setup if needed.Senior leadership influence within a growing agency.Opportunity to shape strategy and service development.Collaborative, supportive team culture.Exposure to diverse and ambitious client projects.A business that actively embraces innovation and new technology.
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