Design Senior Soft Goods Designer
Position: Senior Soft Goods Designer
Location: North West
Salary: £43,000 - £50,000
Job Reference No: DO22
Recruiting Consultant: Olivia Details Junior Soft Goods Designer Overview
We are working with a market leading Baby Product brand who are seeking an enthusiastic and motivated Junior Designer to support the creative team in developing stylish, practical nursery items, including strollers, car seats, and in-home gear.
The Senior Soft Goods Designer will be an imaginative professional with a strong grasp of aesthetics, functionality, and contemporary style. You will need the ability to spot global design trends, turn them into compelling product concepts, and guide these ideas from initial sketches through to final specifications.
Senior Soft Goods Main Responsibilities: Lead the end-to-end design process for nursery products, from ideation to production
Translate market trends and consumer insights into visual stories, mood boards, and product direction
Perform and analyse competitive and consumer research to inform design strategy
Design both soft and hard goods in close collaboration with engineering, sourcing, and marketing teams
Develop comprehensive concept illustrations, colour schemes, material specifications, and tech packs using Illustrator and Photoshop
Clearly present design ideas and final concepts to internal stakeholders and leadership teams
Support and guide junior designers, encouraging a culture of innovation and exploration
Combine creativity with commercial strategy to ensure designs align with brand goals, budgets, and timelines Qualifications & Skills: A minimum of 5 years’ professional design experience, preferably in nursery, lifestyle, fashion, or soft goods
Demonstrated experience leading product design from concept through to final output
Familiarity with stroller, car seat, or other consumer product design is a strong advantage
Strong skills in trend forecasting and an eye for seasonal direction
Proficient in Adobe Creative Suite (Illustrator and Photoshop); experience with 3D design tools is a plus
Deep understanding of CMF (Colour, Material, Finish) and how to apply insights to product development
Proven ability to work cross-functionally with teams across product development, sourcing, and marketing
Excellent communication and presentation skills with the ability to clearly explain design thinking
Highly organized, with strong attention to detail and the ability to juggle multiple priorities
Passionate about creating stylish, functional, and user-centred products
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