Job Ref: DAK1120Branch: Dakota Head OfficeLocation: Dakota Manchester, ManchesterSalary/Benefits: Earnings are a gross annual salary of £33,000Contract type: PermanentHours: Full TimeShift pattern: Working Monday - Friday, shifts are 09:00-17:30 but we can be flexible around start and finish times. Hybrid working with at least 3 days in office.Hours per week: The role carries a permanent contract of 40 hours per week.Posted date: 16/03/2026Closing date: 18/04/2026
Dakota Hotel based in MANCHESTER are seeking an experienced and dynamic Senior Marketing Executive who blends creativity with strategic insight.This is an exciting opportunity to deliver hands-on, multi-channel marketing activity for a growing luxury hospitality brand.
Working closely with the Marketing Manager, you will support key digital channels including email marketing, SEO, social media and paid social, helping to drive brand awareness, guest engagement, and direct bookings.
You will play a key role in shaping campaigns, overseeing the brand content calendar, analysing performance data, and ensuring every guest touchpoint reflects Dakota’s distinctive brand and premium guest experience.
PRIMARY ROLE RESPONSIBILITIES
WEBSITE & SEO
Updating website content, including landing pages, seasonal offers, and promotional updates using SEO best practices
Maintaining accurate copy and imagery across the booking engine and third-party platforms including Booking.com, Expedia and TripAdvisor
Supporting website audits to ensure content remains accurate, on-brand, and optimised for conversion
Supporting keyword tracking and SEO software management (e.g. SEMrush)
Assisting with creative and SEO optimised blog content creation
Assisting with monitoring website performance using Google Analytics and other reporting tools
EMAIL MARKETING & CRM
Building and scheduling email campaigns including newsletters, promotional campaigns, and sales-led communications
Writing engaging, on-brand, conversion-focused email copy
Supporting the setup of audience segments and automated workflows within the email platform
Updating email content for restaurant communications in SevenRooms
Monitoring campaign performance and assisting with reporting on key metrics
CONTENT & CAMPAIGN SUPPORT
Writing clear, engaging copy for marketing emails, website pages, blog content, and campaign communications
Assisting with the planning and coordination of seasonal marketing content and providing social media support, including caption writing and scheduling when required
Supporting paid social campaigns; uploading creative assets, writing compelling ad copy and monitoring performance
Creating and updating marketing materials such as sales collateral, branded documents, fact sheets, and promotional assets using Canva
Supporting seasonal food and beverage menu updates
Assisting with the creation of in-house marketing materials and brand collateral
APPLICANT REQUIREMENTS
The successful applicant will have/be:
3+ years’ experience in a digital marketing role [required]
Experience in executing Email marketing campaigns [required]
Experience managing Paid Social campaigns [required]
Strong copywriter [required]
Experience in SEO optimisation strategies [required]
Knowledge of GA4 and digital performance reporting [required]
Highly organised with exceptional attention to detail [required]
Experience in hospitality or luxury marketing [desirable]
Experience using CRM tools [desirable]
Experience using SEO tools such as SEMrush, Google Search Console, or similar [desirable]
Comfortable using creative tools such as Canva or Adobe [desirable]
Experience supporting paid social campaigns [desirable]
Familiarity with Google Analytics (GA4) or other digital performance reporting tools [desirable]
WHAT WE OFFER
In addition to being part of a culture infused with positivity and opportunity for ongoing development, tangible benefits you could enjoy when you join our team include:
FINANCIAL
Special discounts on stays and dining at any Dakota
Bonuses to recommend a friend to join our team and every time you are mentioned on Trip Advisor
Additional holiday day on the first anniversary of your employment
Meals on duty and uniforming
WELLBEING
Access to our Employee Assistance Program which includes free private mental health support and counselling sessions, video GP consultations and private prescription services, as well as access to daily rewards to be cashed out for shopping vouchers
Support from our inhouse Mental Health Champions
Family-friendly flexible working options
Participation in meaningful initiatives such as Macmillan Cancer Support Coffee Morning and the Walk for Wellbeing, Supporting causes that matter while connecting with colleagues
CAREER DEVELOPMENT
Accredited, certified compliance training given on employment
Access to a suite of external, certified resources via our Learning Management System
Supportive continuous professional development culture with an annual appraisal and objectives, or a Personal Development Plan
Opportunities to undertake both internal and external training courses, including potential for in-house Apprenticeships
Full terms on our benefits can be found in our Handbook.
ABOUT DAKOTA HOTELS
Dakota is a growing UK-based lifestyle brand, known for our stylish hotels, bustling brasserie Grills and upscale cocktail Bars. Dakota’s story started with two boutique hotels on the outskirts of Edinburgh, in South Queensferry, and Glasgow, in Eurocentral. We have now expanded into prime city centre locations in Glasgow, Leeds, Manchester, and Newcastle with more in our pipeline.
Dakota is synonymous for delivering attentive and genuine guest service. We attract hard-working individuals who are passionate about working to the highest standards and have been voted within The Caterer’s Top 15 Best Employers in Hospitality for the last five years in a row. We were also featured within the Top 10 employers in the 2024 Sunday Times Best Places to Work in the UK, as well as being awarded the Spotlight Award for Best Places to Work for LGBTQIA+ employees.
As recent winners of The Cateys ‘People Team of the Year’, we have award-winning internal training programmes within Dakota Academy fostering continuous development and ongoing training. As a result, over 75% of our leaders have been promoted internally and, for four consecutive years, a member of our team has won a prestigious Acorn Award awarded by The Caterer to the ‘Top 30 under 30’ in the industry, demonstrating our success in developing talent.
APPLY
Please send us your up to date CV.
For more information on our luxury hotel, visit our Careers page to learn about current opportunities and find your #DreamRolesAtDakota – we’d love to hear from you!
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