Key Responsibilities:
Strategic Leadership: Act as the primary functional lead for PRM initiatives, driving the design and implementation of Salesforce Experience Cloud portals tailored for global partner ecosystems. Define and document the architecture for PRM portals, including user roles, permissions, sharing rules, and data visibility. Ensure alignment with industry best practices and Salesforce platform capabilities.
Partner Portal Management: Lead the configuration and optimization of Salesforce Experience Cloud portals for partner onboarding, registration, enablement, and self-service capabilities. Manage complex partner lifecycle processes, including recruitment, accreditation, performance tracking, and partner tiering. Implement and maintain advanced PRM features such as deal registration, lead distribution, partner ordering, partner billing, and partner marketing programs.
Requirement Gathering & Solution Design: Collaborate with global business stakeholders to gather and document PRM-specific requirements, including partner hierarchies, tiering, and performance tracking. Translate business needs into functional specifications, user stories, and process flows. Conduct workshops and interviews with business teams to identify pain points and recommend process improvements.
Salesforce Configuration & Integration: Configure Salesforce Sales Cloud, CPQ, and Experience Cloud to support partner ordering, billing, and marketing processes. Leverage Salesforce features like Opportunity Splits, Campaign Influence, and Partner Roles to enhance partner collaboration and performance tracking. Integrate third-party tools (, Marketing Cloud, Tableau) for advanced data analysis, reporting, and partner engagement.
Mentorship & Leadership: Provide guidance and mentorship to junior team members, ensuring alignment with project goals and best practices. Act as a subject matter expert (SME) for PRM and Salesforce technologies, recommending enhancements and providing ongoing support to improve partner experiences.
Project Delivery & Support: Act as the primary functional lead for PRM projects, coordinating with developers, architects, and administrators to ensure seamless implementation. Provide demos of new functionality to stakeholders and support User Acceptance Testing (UAT), business testing, and post-production support. Ensure scalability and maintainability of PRM portals by adhering to Salesforce best practices.
Data Analysis & Reporting: Analyze partner performance data and generate actionable insights to improve partner engagement and program effectiveness. Develop and maintain dashboards and reports to track key partner metrics, such as deal registration, order fulfillment, and billing accuracy.
Agile & Scrum Methodologies: Work within Agile and Scrum frameworks to deliver PRM solutions in iterative sprints. Participate in sprint planning, grooming sessions, and retrospectives to ensure alignment with project goals.
Additional Responsibilities:
Product Management Collaboration: Collaborate with Product Managers to align PRM initiatives with the overall product roadmap and business strategy. Serve as a bridge between the product team and business stakeholders, managing expectations and maintaining alignment.
Market & Competitive Analysis: Conduct ongoing market discovery and viability assessments to ensure the PRM solutions remain competitive and aligned with industry trends. Account for business value, economics, and budget considerations in PRM initiatives.
Product Marketing & OCM: Develop product marketing strategies and organizational change management (OCM) plans to ensure successful adoption of PRM solutions. Accountable for achieving product-market fit for PRM solutions.
Required Skills & Experience:
Salesforce Expertise: + years of hands-on experience with Salesforce Sales Cloud, CPQ, and Experience Cloud. Proven experience in designing and implementing PRM portals for global partner ecosystems. Strong understanding of Salesforce CRM functionalities, including partner lifecycle management, deal registration, lead distribution, and performance tracking.
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