We’re not hiring people to fill a seat or add to our
headcount. We’re hiring people to craft our culture, ethos and success. This is
a big deal for us, and we know it’s a big deal for you: a new role defines how
you spend your days, who you spend them with, and what your future looks
like.
Together, we’ll shape each other’s entire trajectory.
That deserves thoughtfulness, empathy and respect. It’s why this job
description is deliberately detailed. We want you to know exactly what you’re
stepping into. The challenges, the opportunities, the quirks of the role, and
the kind of impact you’ll have.
Us
Crafted is a series of life-friendly hotels and clubs
where guests can be themselves and fill up on the good stuff: nature, food,
wellbeing, craft, people and play. Crafted at Powdermills in East Sussex opened
in November 2025 as our first hotel, with several more planned in the coming
years. More specifics will follow as planning and pieces fall into place. So,
for now, here’s the sentiment behind Crafted…
It’s easy to get overwhelmed by life. To switch to
autopilot and go through the motions. We’re busy but not on the things we love
doing, we spend more time on our phone, and we misplace our bounce and
spark.
In short, Dr Evil’s stolen our mojo.
We all need a tune up now and again. To escape to
somewhere that makes us feel totally at ease. Not so we can step away from
life, but so we can come back to it. This is where Crafted comes in.
Our aim is to create a network of connected destinations
that people come back to again and again because it’s where they feel good
about life. Somewhere to work on life, come together, and connect locally.
You
Crafted’s culture will be inclusive and agile but with
ambitious goals and a start-up mentality. We need to execute brilliantly from
day one and every team member will contribute wherever they are able.
As Head of Marketing, you will be a highly organised,
creative individual who will lead all marketing activities across digital,
print, social, and partnerships. This role involves building a direct audience,
managing external agencies, and driving growth through innovative campaigns,
events, and collaborations. You'll also oversee brand execution across all
touchpoints, enhance the guest experience, and ensure alignment with business
objectives.
This is a hands-on role with the opportunity to grow
alongside the company as we expand our portfolio, offering significant scope to
shape Crafted’s marketing future.
That said, as Head of Marketing, your
primary responsibilities will be to:
·
Manage and develop the consumer
brand ensuring consistent messaging across all marketing channels including
digital, print, socials, partnerships.
·
Create and implement an annual
marketing plan and budget for the first hotel (Powdermills) as well as support
with launch plans for future assets.
·
Manage all brand marketing
collateral, ensuring consistency and quality across assets, including guest
room materials, channel-specific support for the revenue team, and employment
branding for local hiring initiatives.
·
Execute the tried and tested
marketing channels to ensure distribution is far and wide to start with but
also invest in building a direct-to-consumer CRM and strategy to mitigate OTA
fees and costs for the longer term.
Build and own our own audience.
·
Plan and execute quarterly
marketing, programming, and event strategies for the hotel, while overseeing
cultural activities such as music, events, wellness, and talks in collaboration
with the team.
·
Manage PR and digital agencies,
reviewing and optimising strategies as needed.
·
Manage creative acquisition
campaigns, optimise based on data, oversee third-party agencies, and create
targeted CRM communication plans, newsletters, and audience-specific strategies
for B2B, locals, members, leisure guests, and wellness.
·
Explore new and creative growth
strategies including identifying new channels, formats, campaigns and partners
with aligned audiences and values.
·
Contribute to the continuous
review and enhancement of the guest journey and ensure our technology systems
are optimised to learn and convert enquiries to maximise table reservations,
room bookings and meeting and events bookings.
·
Website management.
·
Drive investment and activations
with food and drink suppliers and affiliate brands, while collaborating with
the founder to establish partnerships with aligned brands and audiences and
execute joint marketing initiatives.
·
Drive partnerships with aligned
brands and affiliates to support marketing efforts and activations.
·
Lead and manage a small
marketing team, providing strategic direction while staying hands-on in
execution.
·
Manage and support content
creation for all marketing channels and social media.
·
Leverage guest data and stay
updated on marketing and industry trends to drive informed decisions and
maintain a competitive edge.
·
Manage brand execution across all
touchpoints (The Restaurant, Cocktail bar, Pub, Wellness, Hotel, Socials)
·
Actively champion and promote
the brands’ diversity, equity and inclusion strategy.
·
Complete other tasks as necessary and reasonably
required in line with business needs.
We’re looking for someone with:
·
Minimum 5 years marketing experience in a relevant
hospitality sector in essential.
·
Ability to prioritise and handle multiple
projects at once.
·
A great collaborator with stakeholder
management with the wider team.
·
Effective communicator and confident to
present.
·
Have a strong understanding of SEO & PPC
and how to build an engaged consumer audience through a mixture of organic and
user generated content supplemented with executing paid ads on social media and
influential channels.
·
Agency management experience with
demonstrable results (likely to be PR and digital).
·
People management experience as well as
familiar with internal reporting to stakeholders.
·
Commercial, numerate, and analytical. High
attention to detail.
·
Capability to convert insights into action.
·
An interest and knowledge in food and drink
trends helpful but not essential.
·
Previous experience with hospitality
technology platforms such as Muse, Revinate and other relevant programs would
be helpful but also experience from other direct to consumer systems and CRM
would be welcome.
·
Within reasonable travelling distance to
Powdermills or wiling to relocate
Together
We hire people with personality who have a desire to
continuously learn. Each person should bring themselves to work to shape our
culture and keep us real, interesting, and original.
To create a comfortable environment for all, guest and
staff, we prioritise teamwork over titles: no one’s too important to lend a
hand, or to new to have a good opinion. We need low egos but high expectations:
people who are humble enough to jump in, and serious about making an impact.
Three values we’ll expect you to live by:
Enjoy
it: it’s still work, but if you’re having fun then so are our guests. It’s
ok if you’re humming behind the bar or moving with the music.
Own
it: whoever you are, and whatever your role, someone’s enjoyment is in
your hands. Always keep an eye out.
Improve
it: ask for feedback (and don’t be scared of what follows), and be
curious. We’ll give you plenty of chances to learn and develop.
Note: positive Environmental, Social and
Governance (ESG) principles are integrated across these three values.
Contact Details : careers@staycrafted.com
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