CraftGinClub is one of the UK’s leading premium alcohol retailers. Our mission is to get amazing impossible-to-find drinks into the glasses of discerning drinkers, whilst supporting the growth of artisan producers across the world.Our award-winning in-house team of experts curates and manages the whole process – and whilst we are principally known for our subscription service delivering incredible experiences to our customers every month, we also have a growing ecommerce store, which offers not only the products we source, but exclusive lines made by our own distillers and manufacturers. With tens of thousands of customers, we have featured on the BBC, GQ and The Telegraph, and have been heralded as one of the most successful ever investments on Dragon’s Den!As consumers tastes evolve and the hospitality sector changes, we are expanding our offering and readying ourselves for a new period of growth – moving beyond gin into other spirits, and giving consumers more choice and more opportunity to have truly great experiences. The Head Of Customer Marketing / CRM is a key role to help achieve this.THE TEAM
This role sits within the Sales & Marketing department, and will work closely with
Acquisition, Brand, Website, Commerce, Tech, Customer Service, and of course our Product team.
Sales & Marketing is a core driver for moving our business forwards, and is responsible for a range of requirements across the business – improving our brand, forming new incentives, expanding and refining our offering, designing content, producing magazines, running adverts, acquiring new customers and nurturing our database of customers.
We already have teams in place looking after Brand, Acquisition, Website and Commerce, and are now investing in our Customer Marketing team. This team will be responsible for marketing to our databases, with two key goals : to improve our subscriber retention rates; and to drive up monetisation through cross-sell, re-sell and up-sell. THE PERSON
In a nutshell, the Head Of Customer Marketing will be our loyalty champion, responsible for giving customers the best possible user journeys as they onboard, getting them what they need once signed up, all to drive up our commercial performance.
Reporting into the CSMO, this role will be a key leader within the Sales & Marketing
team, helping guide the overall department with specific authority and
accountability for the Customer Marketing function within it. This is an ideal role for someone who:Is a real player-manager – willing to get involved from an implementational perspective, bringing an energy to what they doEnjoys digging into data, problem-solving and finding opportunitiesLoves developing a small team and leading them to deliver great workGets excited about shaping things from scratchCan manage uncertainty and complexity, and form and deliver solutionsWants to progress their career within a close-knit team and growing business environmentLikes a fun, open working environment where they can be themselves and loves a diverse caring communityWants to dedicate themselves to delivering excellent work and seeing the results of their endeavoursRequirementsThe person who fills this position will shape much of what needs to be done, but as a first view we envisage:Audit – reviewing everything we currently have set up across the current data systems we use and benchmarking current performanceStrategy – identifying a direction we need to head in, and giving a clear actionable roadmap of what we need to do and whenInfrastructure – identifying and onboarding systems and tools if needed Planning – getting colleagues and sister teams lined up with a strong degree of project management to start a production planCampaign management – owning proactive campaigns, reactive campaigns, and journey management of our various customer typesAnalysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are metTeam leadership – leading, directing, coaching and mentoring a Customer Marketing teamStakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving resultsBenefitsHybrid working – Wed/Thu in our Barbican based office, remote on Mon/Tue/FriFlexible working hours25 days holiday rising with length of serviceWeekly gin and rum tastingGenerous staff discount on our online storeOpportunity to take part in regular product tastings and attend industry eventsReal career progression opportunities, with the chance to grow as we doDynamic working environmentRegular social events
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