At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As an AFH Proposition Manager, you’ll define, lead, and launch end-to-end coffee propositions that give Costa a competitive edge across EMENA’s Away From Home (AFH) channels.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being an AFH Proposition Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:
• Defining and owning the vision, strategy, and roadmap for winning AFH propositions across product, marketing, tech, and commercial.
• Leading cross-functional teams to build holistic propositions from concept through to in-market execution.
• Collaborating with market teams to tailor solutions based on regional customer and consumer insights.
• Working closely with finance, legal, and operations to model compelling commercial outcomes and ensure scalability.
• Providing strategic guidance and creating documentation to support successful roll-out, trials, and long-term value creation.
Who you are
It’s your unique ingredients we’re interested in:
• A strategic thinker with experience in proposition development, commercial planning or programme management in a global or multi-market business.
• A natural influencer who can align senior stakeholders and energise cross-functional teams.
• Commercially savvy with the ability to interrogate assumptions and build robust business cases.
• Experienced in hospitality, retail, wholesale or foodservice—ideally in a product- or innovation-led environment.
• A clear communicator, able to articulate strategy, progress, and issues in a compelling and accessible way.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members facing unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings.
Grounded in our core values—Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.
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