Job Title: Director of Sales – Luxury Hotel & Resort
Salary: Up to £80,000 + Bonus
Location: BuckinghamshireWe are currently recruiting a Director of Sales to join a prestigious luxury hotel and resort. This is a rare opportunity to lead sales across all key segments — including corporate, events, golf, leisure, and F&B. The ideal candidate will be commercially astute, highly motivated, and able to position the resort within the competitive luxury hospitality market.About the positionDevelop and deliver the overall sales strategy to drive revenue across rooms, events, golf, leisure, and F&B.Identify and grow new business opportunities, whilst nurturing existing client relationships.Act as the market segment specialist across corporate, leisure, weddings, events, and memberships.Oversee the proactive sales and events teams, ensuring revenue targets are achieved across all segments.Lead on pricing, segmentation, and distribution strategies in collaboration with revenue management.Host key clients, FAM trips, and site inspections, showcasing the resort’s luxury offering.Deliver clear reporting on performance, including forecasting, ROI analysis, and market trends.Work closely with the Executive team to ensure all activity supports profitability and long-term growth.
The successful candidate
Proven experience as a Director of Sales (or equivalent senior role) within luxury hotels, resorts, or venues.A strong understanding of the luxury hospitality market, with experience across multiple segments.Commercially focused with the ability to make strategic and tactical decisions to maximise revenue.A dynamic leader with excellent communication skills and the ability to inspire and mentor teams.Track record of building strong relationships with high-value clients, agencies, and partners.Knowledge of hotel operations, events, and golf or leisure offerings is highly desirable.
Company benefits
Competitive salaryPerformance-based bonus structureOpportunity to lead sales for a market-leading luxury resort
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