Marketing Manager (Contract) Location: London, UK (Hybrid - On-site Tue/Wed/Thu; Remote Mon/Fri) Duration: 17 April 2026 - 16 April 2027 Department: Marketing - Mktg - Yonca Labor Type: Business Professional Language: English PAYE Rate: £48.08 per hour (Inside IR35) Requirement: Candidates must have hands?on Amazon Ads experience. Role Overview As a Marketing Manager, you will drive product marketing strategy by translating product capabilities into compelling positioning, narratives, and campaigns. You will partner closely with cross-functional teams to provide market insights, influence product development, and execute marketing initiatives that drive user education, engagement, and adoption. This role requires a strong blend of analytical skills, storytelling ability, and hands-on experience with Amazon Ads. Key Responsibilities Product & Market InsightsAct as the subject matter expert for assigned product(s) or feature(s), advising internal partners across teams.Monitor and analyse market and industry trends to inform product development and marketing opportunities.Validate market size and opportunities, including active users, revenue, growth, and competitive landscape analysis.Marketing Strategy & PlanningLead planning meetings with regional and functional marketing teams to define goals, target audiences, and positioning strategies.Build go-to-market (GTM) strategies and messaging for new product launches and feature updates.Develop frameworks and scalable strategies for product marketing content across various channels.Content Development & Brand MessagingCreate high-quality marketing content aligned with product strategy and brand voice.Partner with cross-functional teams to iterate content based on standards, styles, and user insights.Drive product brand positioning, value propositions, storytelling, and narrative development.User Insights & ExperienceConduct or oversee user research to uncover actionable insights.Advocate for user experience improvements in-product and across communications.Provide ongoing feedback to product, UX, and marketing teams on user needs and opportunities.Campaign Execution & PerformanceLead the planning, execution, and optimization of medium- to large-scale marketing campaigns.Manage campaign assets, programs, and cross-functional communication.Analyse campaign performance to improve effectiveness and meet OKRs.Select and integrate channels to drive awareness, engagement, and conversion.Minimum QualificationsBA/BS degree or equivalent professional experience.7+ years of marketing experience, preferably in performance or digital media.Direct experience with Amazon Ads, including understanding of advertising metrics, programs, and campaign optimization.Strong business acumen and experience managing large channel marketing budgets.Proven experience building GTM strategy and executing across online and traditional retail channels.Excellent analytical skills with the ability to summarize complex issues into simple narratives.Outstanding written and verbal communication skills.Strong organizational skills and ability to collaborate cross-functionally.Global mindset with the ability to think across disciplines, industries, and cultures.Preferred QualificationsExperience working with iconic consumer brands using disruptive marketing strategies.Demonstrated success driving brand awareness, engagement, and conversion for consumer products.
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