OVERVIEW We’re looking for a performance-focused Senior Marketing Manager to own and execute UK marketing campaigns that deliver measurable pipeline impact. This role is ideal for someone who understands how to turn thought leadership into demand, content into conversation, and brand into business outcomes.You’ll lead the creation of UK centric content campaigns - from thought leadership reports and strategic guides to customer stories, blog posts and social content. You’ll ensure those campaigns are activated across the right channels, aligned to commercial goals, and optimised based on performance data.This is a hands-on role with strategic impact: you’ll be working closely with Commercial, Insights, Product Marketing and the wider Marketing team to build scalable, high-performing programmes. You’ll also ensure brand alignment across the Australia market.ABOUT YOUYou’re a driven B2B content marketer with experience in fast-moving, data-led environments like AdTech or MarTech. You know how to run multi-channel campaigns that deliver real results, not just impressions. You have sharp content instincts, a strong point of view on thought leadership, and can brief, edit, and write with confidence. Commercially minded and hands-on, you care about pipeline impact, use tools like HubSpot to track performance, and thrive collaborating across Sales, Product Marketing, and leadership teams. You move fast, prioritise well, and know how to balance brand consistency with local nuance.KEY RESPONSIBILITIESWhat you’ll be doing:Manage a direct report- brand and activations manager- ensuring consistency in work, goals and performanceBudget management and execution across the UKStrategic planning based on commercial and business objectives including the creation and management of social and content calendars, event calendars, awards calendars Influence stakeholders with data-driven insights, creative ideas, and clear communication.Create and execute UK-focused, content-led campaigns across the full funnel - including thought leadership (e.g. reports, guides), case studies, blog content and insightsAmplify content through the right mix of owned, earned and paid channels - email, social, website, partner syndication, media placementsWork with the UK design and activation manager to ensure our brand and content is represented where relevant at events and agency activations, and to amplify our industry presence across owned channelsDefine and track performance against clear KPIs (engagement, MQLs, pipeline contribution, content consumption, etc.)Continuously test and optimise based on feedback and performance metrics, working closely with Strategy, Sales and InsightsOversee brand and message consistency across all UK marketing touchpoints,working within brand guidelines while adapting for local tone and contextPartner with Commercial teams and Product Marketing to align content with go-to-market priorities, campaign cadences, and target personasSupport Australian and North American market with content production guidance, regionalisation, and best practicesStay on top of industry trends, competitor activity and buyer behaviour to shape campaign strategy and messagingREQUIREMENTS:
What you need to be successful:Experience in B2B content marketing, ideally in AdTech, MarTech, or data/analytics-driven companies but other marketing backgrounds also consideredDemonstrated ability to plan and run multi-format, multi-channel campaigns with measurable resultsExcellent content skills - you understand what makes effective thought leadership, can brief and edit content with clarity, and write when neededCommercial mindset - you care about quality leads, sales conversations, and pipeline influence, not just impressionsHands-on experience with HubSpot (or similar MAP/CRM tools) and performance reportingStrong collaboration skills - comfortable working across Sales, Product Marketing, Insights and Leadership teamsAbility to prioritise and deliver in a fast-paced, growth environmentConfident in balancing brand consistency with regional nuance (tone, positioning, execution)
YOU WILL ENJOY25 days holiday + bank holidays + 3 wellness daysHybrid working - 3 days in the officeFree hot lunch on Tuesday and Thursday UK Private Healthcare Plan with BupaAccess to SPILL - instant therapy supportAccess to Mental Health First Aiders Sport and wellbeing activities; yoga and softballFinancial wellbeing supportWork from any Captify office in the worldCapti-Family Benefits: including Child Nursery SavingsUK Pension planCycle to work schemeEyecare vouchersBeer, bubbles and non-alcoholic alternatives every Thursday at the Captify BarDog friendly office
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