Senior Marketing Strategist (Freelance, Part-Time – London Based)
We are modern, informal restaurants serving exceptional Thai food inspired by modern Bangkok, known for our vibrant atmosphere, fast-paced service, and engaging teams.
We are looking for a Senior Marketing Strategist to work with us on a freelance, part-time, and highly flexible basis. This is not a full-time employed role. It is a strategic consultancy position suited to an experienced hospitality marketing professional who operates independently and values flexibility.
The role is London-based, with the expectation of being able to visit our restaurant locations and attend in-person meetings when required. While much of the work can be delivered remotely, occasional on-site presence is essential to stay connected to the brand, operations, and guest experience.
Working directly alongside the Managing Director, you will lead the launch and development of our new brand, Ajia, while also supporting and evolving the marketing strategy for Busaba. Both brands have clear positioning and creative direction, and we are seeking someone who can confidently build on established foundations while driving strategic growth and successful brand launches.
Key Responsibilities
You will lead strategic market research initiatives to remain ahead of industry trends, consumer behaviour, and competitive positioning, translating insights into effective marketing action. You will manage and direct external creative and digital agencies, ensuring high-quality and commercially effective output.You will develop and refine brand strategies across digital, advertising, communications, and creative channels for both Busaba and Ajia, ensuring consistency and impact. Budget oversight, performance tracking, and regular reporting will form part of your remit, ensuring marketing investment delivers measurable results.The role also includes analysing guest data to identify new growth opportunities, leading marketing plans for new menu launches and brand initiatives, aligning marketing activity with operational priorities, and overseeing social media direction to maintain a strong and engaging presence.
Requirements
We are looking for a senior-level hospitality marketing professional with proven experience launching and scaling restaurant brands within tight timeframes. You will demonstrate a strong track record of developing and executing marketing strategies that increase brand awareness and drive revenue growth.You should have experience across both digital and offline channels, confidence managing external agencies, and strong commercial awareness with budget accountability.This role suits a strategic thinker who enjoys autonomy, flexibility, and working closely with leadership while remaining hands-on when needed.
If you are a freelance marketing specialist based in London and able to support us both strategically and on-site when required, we would love to hear from you.
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