JOB DESCRIPTION
We are currently looking for a Marketing - GoToMarket Advisor for UK & IE, that will be at the forefront of some exciting evolutions on top of running our existing product lines – Special focus on Can-Am 2WV and Off-Road
For this, we are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.
The Marketing - GoToMarket Advisor will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization, as well as with external agency partners.
YOU’LL HAVE THE OPPORTUNITY TO:In-market consumer engagement planning and execution (50%): develop and execute an annual engagement plan to support local strategies and meet sales/profit goals for for Can-Am Off-Road and Sea-Doo
Lead tactical initiatives from the marketing planSupport local strategic growth initiativesBoost brand visibility through earned media and PR collaborationProvide local content for regional storytellingEnsure website content accuracyTrack, measure, and report resultsManage marketing budgetDealer Marketing (30%): advise and support the dealer network in building and executing local action plan enhancing consumer experience at dealership and driving retail effectivenessGuide dealers in creating and executing marketing plans using BRP toolsMaximize Coop program benefits and implement corporate marketing claimsDrive dealers' digital transformation with Tier 3 digital solutionsMarket Monitoring (20%): Fuel our retail machine getting closer to the market and creating agility in the decision process. Gather market trends and insights, and key quantitative and qualitative competitive information
Collect market trends, insights, and competitive dataRecommend Go-to-Market adjustments to maintain/gain market shareAct as in-market product specialist and ensure team readinessApprove promotional assets for dealer activationsBecome the in-market product specialist and ensure retail readiness of the team. Validate assets for promo activations at dealer level
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:Bachelor in Marketing, Business Administration or similarAround 5 years of experience in MarketingKnowledge of digital marketing is a plusAffinity with the powersport/motorcycle/automotive industries preferredNative English is a must, other language skills are a plus
Business Acumen: Align marketing strategy with field operations, understanding dealership realities.Go-Getter Attitude: Pragmatic, efficient, results-driven, and accountable.Collaborative Spirit: Inclusive, empathetic communicator, eager to build strong dealer partnerships.Matrix Environment: Skilled at cross-functional collaboration in a matrix structure.Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.
The role is based remotely in the UK. Occasional travel within UK & IE and to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.
THE ROAD SHOULD BELONG TO EVERYONE.We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products. We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us. Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone´s commitment, drive and dedication to make it a reality.WELCOME TO BRPWe’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16. spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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