Organisation British Cycling Salary Up to £32,500 per annum (dependent on experience) Location Manchester Contract type Permanent (Full time) Closing date 7 December 2025 Job Description About British Cycling
British Cycling exists to bring the joy of cycling to everyone.
We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.
We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
About the role
British Cycling is hiring a full-time Marketing Manager to join the marketing team based in Manchester. This role sits within the Brand and Engagement directorate, working alongside our talented communications, creative, content, customer engagement and membership teams to develop, implement, track and optimise our marketing and brand campaigns.
As a valuable member of the marketing team, you will be a positive team player who is able to work collaboratively across the organisation, developing highly effective marketing plans and delivering activity that is data driven and in line with marketing strategies to achieve campaign objectives.
You will be an out-of-the-box, creative thinker who is exceptionally organised and able to work across multiple campaigns. You will have a keen eye for detail with a customer and commercial mindset, ensuring that activity is personalised and relevant to target audiences and channels. You will be comfortable reporting on campaign performance whilst identifying opportunities for optimisation.
Strong communication skills and relationship building skills are essential, as you will be the point of contact for external stakeholders such as agencies whilst also, collaborating regularly with internal stakeholders across the organisation.
What will you be doing?
Plan, develop and deliver creative marketing campaigns and assets across a range of channels for British Cycling Federation, Events and Foundation.
Create stand out marketing activity that increases brand awareness, drives revenue targets, deepens fan engagement, engages target audiences and achieves strategic objectives.
Plan and drive prospecting and conversion marketing activity with a commercial, product first mindset. Ensuring activity is personalised and relevant to our core customer segments and growth audience opportunities.
Communicate regularly with a range of stakeholders, both internal and external, including leading meetings and creating briefs for agencies and creative team.
Responsible for day-to-day budget management and ensuring that activity stays within the allocated spend and that all purchases are tracked and in line with marketing strategy.
Regularly reviewing campaign performance, presenting and reporting results to the wider team and suggesting opportunities for optimisation.
About you
Essential
5 years’ experience in marketing roles
Excellent communication skills
Native use of data and insights to inform marketing plans
Working knowledge of digital and paid marketing activity
Creative mindset, regular ideas and out of the box thinking to produce campaigns that achieve marketing objectives and connect with our target audiences
Experience creating brand and marketing plans in line with sponsors and partners
Desirable
Experience of product marketing and product first mindset
Experience of subscription/membership marketing
Experience of event marketing
What are the perks?
Competitive Salary
Cycle to Work Scheme
Generous Holidays (25 days + bank holidays)
Holiday purchase scheme
Life Assurance
Pension
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