Organisation British Cycling Salary Competitive Location Manchester Contract type Permanent (Full time) Closing date 23 March 2026 Job Description About British Cycling
British Cycling exists to bring the joy of cycling to everyone.
We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.
We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
What will you be doing?
•Lead the organisation’s consumer‑led marketing and growth strategy, ensuring everything is shaped around audience needs.
• Drive the evolution of the British Cycling brand, ensuring consistent and compelling positioning across all channels and products.
• Build a deep understanding of customers through insight, data, research, and testing to inform decisions and future opportunities.
• Oversee integrated marketing campaigns across digital, social, CRM, content, partnerships, and offline channels to grow participation and revenue.
• Lead the development and optimisation of products and propositions, ensuring they are relevant, impactful, and commercially sustainable.
• Own the end to end customer journey, from product concept and launch through to ongoing improvement, renewal, or retirement.
• Champion data driven decision making, setting and reporting on key performance metrics across participation, income, engagement, and ROI.
• Lead and develop high performing teams across marketing, digital, CRM, insight, and campaigns, as well as managing external agencies and partners.
• Working closely with product, commercial, and operational teams, the CMO will champion a customer-first culture and embed insight-driven decision-making across the organisation.
What we’re looking for:
• A senior marketing leader with extensive experience overseeing integrated marketing, customer, and product functions, ideally in a complex or multi stakeholder environment.
• A proven track record of creating and scaling consumer led growth strategies, including developing and launching successful products and propositions.
• Deep expertise in digital, CRM, and performance marketing, with clear accountability for customer acquisition, retention, and lifetime value.
• Strong commercial and strategic acumen, with experience using data, insight, and market intelligence to shape product roadmaps, pricing, and investment decisions.
• A collaborative leader who can build and inspire high performing teams, while influencing senior stakeholders and partners across the organisation.
• A deep understanding of customer journeys, service design, and user experience, ensuring products and propositions deliver real value and impact.
What are the perks?
• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension
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