We are working with a well established UK based consumer services organisation operating within a regulated environment. The business supports a loyal customer base and continues to grow through a strong focus on trust, service quality and response led marketing. They are now looking to appoint a Marketing Manager to take ownership of key offline and direct response channels.
This is a newly created role in an expanding marketing team and offers the opportunity to lead insert and direct marketing activity focused on a senior customer audience, with clear accountability for performance and return on investment. The company's culture is superb and the some of the benefits absolutely amazing!
Key Responsibilities - Marketing Manager
• Take full ownership of insert marketing activity across publications, parcels, catalogues and product despatch
• Plan, deliver and optimise insert campaigns with a strong focus on relevance, response rates and efficiency within a senior audience
• Lead direct marketing activity including direct mail and response led campaigns, with clear performance measurement
• Manage media and creative agencies from briefing and budgeting through to delivery, reporting and optimisation
• Work closely with internal teams and creative partners to develop compliant, on brand advertising, including copy input where required
• Monitor campaign performance and use insight and data to inform future planning and optimisation
• Manage campaign budgets, forecasts and approvals accurately and proactively
• Support wider brand and response activity across channels including TV, radio and PR
• Ensure all activity aligns with brand guidelines and regulatory requirements
• Stay close to market and competitor activity, particularly within the over 50 demographic
Your Background - Marketing Manager
• Proven experience delivering insert marketing campaigns including publications and parcel inserts
• Strong experience in direct marketing within a response driven B2C environment
• Demonstrable experience marketing to senior or over 50 audiences, with an understanding of messaging, tone and channel effectiveness
• Experience briefing and managing agencies across media planning, buying and creative delivery
• Commercially minded and confident using data to assess performance and inform decisions
• Strong communication and stakeholder management skills
• Highly organised with strong attention to detail and a hands on approach
Desirable Experience
• Experience working within a regulated industry such as insurance, financial services or utilities
• Exposure to additional offline channels including TV, radio or PR
• Experience working in response led or performance focused marketing environments
What’s On Offer
• A newly created role with genuine ownership and influence
• Flexible remote working (with regular London travel)
• Supportive, collaborative culture
• Nomad working for 4 weeks a year available
• Competitive benefits package including bonus and enhanced leave
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