Core responsibilities
Campaign support: Assist in the planning, execution, and monitoring of marketing and advertising campaigns.
Client liaison: Act as a point of contact for clients, receive briefs, and communicate campaign progress and potential modifications.
Market research: Conduct research on customer preferences, market trends, and competitor activities; collate and interpret findings to guide strategy.
Digital marketing: Develop and manage digital marketing strategies, including social media and online content, to promote products or brands.
Content creation: Write and oversee the creation of advertising copy, scripts, and other promotional materials.
Budget management: Help monitor campaign costs and prepare budgetary information.
Performance analysis: Analyse marketing data to assess campaign efficiency, measure results, and make recommendations for improvement.
Participating on marketing photo shots and video presentations onsite and others promotional activities
Meeting coordination: Arrange and attend meetings, client presentations, and conferences, and disseminate relevant notes.
Key skills
Communication: Strong verbal and written communication skills are essential for writing copy and liaising with clients.
Analytical skills: The ability to interpret data and make data-driven decisions is crucial for evaluating campaigns and market research.
Detail-oriented: A keen eye for detail is necessary for creating marketing materials and managing multiple campaigns.
Digital marketing: Proficiency in developing and managing strategies across various digital platforms, such as social media and websites.
Organizational skills: The ability to manage multiple tasks, budgets, and meetings effectively.
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