Home Live Jobs Commercial Sales Jobs Sales Director - Events * Shape and lead the commercial future of flagship, industry-leading professional events * Senior leadership role with real influence, autonomy and visible impact! * Hybrid working in West London with a supportive, people-focused culture * Competitive salary, strong OTE and a benefits package that genuinely rewards contribution Sales DirectorAn exciting opportunity has arisen for a Sales Director to join a specialist business-to-business events and content company operating across professional and technical sectors. This is a pivotal role with responsibility for driving commercial performance across large-scale exhibitions and educational platforms that sit at the heart of their industry communities.The RoleAs Sales Director, you will develop, implement and lead the sales and commercial strategy across multiple flagship events. You will set pricing, manage profitability and ensure revenue targets align with wider business objectives. The Sales Director will take ownership of major accounts, personally contributing to revenue through a defined sales split, while also identifying new markets and commercial opportunities and manage a team of two. You will deliver accurate forecasting, reporting and post-event analysis, using data and market insight to shape future growth. On-site, the Sales Director will ensure a strong sales presence that maximises rebooking and long-term value.Client & Stakeholder EngagementThe Sales Director will build and maintain trusted relationships with key customers, partners and industry associations. You will represent the events at external industry gatherings, strengthening visibility and identifying partnership and new business opportunities.Team LeadershipA core part of the Sales Director role is leading, motivating and developing a sales team to achieve ambitious but realistic goals. You will set clear targets, recruit and support talent, and foster a transparent, inclusive and high-performance sales culture. Close collaboration with marketing, operations, finance and senior leadership is essential to ensure seamless commercial delivery.About YouYou will bring strong commercial awareness, confidence working with CRM, sales and financial systems, and the ability to use data to inform decisions. Excellent communication, negotiation and relationship-building skills are key, alongside a proactive and collaborative approach. Experience managing budgets, forecasting and planning is essential, as is a genuine passion for developing people and leading teams.Experience Required* Minimum 3 years at senior level managing a large-scale show* At least 1 year of people management experiencePackage* £65,000 - £70,000 basic salary* £25,000 OTE* Hybrid working (3 days per week in West London)* Spot bonuses, commission and project incentives* Pension, life assurance and cycle to work schemeIf you're an experienced commercial leader looking to make a real impact in a collaborative events environment, this Sales Director opportunity could be the next step in your career. Apply now to find out more.
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