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• 

  CRM Marketing Automation Specialist  

  Blue Pelican

  [permanent temporary] - Gloucester

  Posted: 25/11/2025

  Apply Now

  CRM Marketing Automation Specialist (Salesforce) Term: 12-month contra... Read More

  CRM Marketing Automation Specialist (Salesforce)
  Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
  Salary: £40k to £50k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
  Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices The team you’ll be joining is mid transformation of CRM journeys for this insurance giant. You’ll join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud. With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within insurance, there’s a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied – all at an individual level and how that’s delivered at scale through automation. This team are building a whole new ‘next generation’ of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce. With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important. What you’ll be involved in • Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
  • Working with BA and tech teams to align workflows, architecture and product requirements
  • Translating commercial objectives into clear, usable CRM objectives and comms
  • Shaping propositions for new capabilities and guiding them from idea to launch
  • Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
  • Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
  • Keeping delivery on track across product, digital, engineering and operational teams What helps you succeed here • Experience within CRM Operations/CRM Automation working with Salesforce/SFMC
  • Confidence turning data, research and customer behaviour into sophisticated CRM journeys
  • Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
  • Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
  • The ability to simplify technical detail for stakeholders and keep teams aligned
  • Curiosity, structure and a habit of nudging things forward even when the detail is evolving Read Less

  Apply Now
• 

  CRM Marketing Automation Specialist  

  Blue Pelican

  [permanent temporary] - Dorset

  Posted: 25/11/2025

  Apply Now

  CRM Marketing Automation Specialist (Salesforce) Term: 12-month contra... Read More

  CRM Marketing Automation Specialist (Salesforce)
  Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
  Salary: £40k to £50k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
  Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices The team you’ll be joining is mid transformation of CRM journeys for this insurance giant. You’ll join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud. With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within insurance, there’s a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied – all at an individual level and how that’s delivered at scale through automation. This team are building a whole new ‘next generation’ of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce. With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important. What you’ll be involved in • Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
  • Working with BA and tech teams to align workflows, architecture and product requirements
  • Translating commercial objectives into clear, usable CRM objectives and comms
  • Shaping propositions for new capabilities and guiding them from idea to launch
  • Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
  • Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
  • Keeping delivery on track across product, digital, engineering and operational teams What helps you succeed here • Experience within CRM Operations/CRM Automation working with Salesforce/SFMC
  • Confidence turning data, research and customer behaviour into sophisticated CRM journeys
  • Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
  • Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
  • The ability to simplify technical detail for stakeholders and keep teams aligned
  • Curiosity, structure and a habit of nudging things forward even when the detail is evolving Read Less

  Apply Now
• 

  Interim Website Migration Project Lead  

  Blue Pelican

  [temporary fulltime] - Hertford

  Posted: 21/11/2025

  Apply Now

  Interim Website Migration Project Lead (Outside IR35) Contract to run... Read More

  Interim Website Migration Project Lead (Outside IR35) Contract to run until April 2026
  Rate - £350 to £450 per day
  Working pattern - full-time, Hybrid. Welwyn Garden City. 2 to 3 days per week onsite Some projects are big enough that you instinctively know they will stretch you in all the right ways. This falls firmly into that category. An organisation with a large national footprint is consolidating dozens of independent websites into one unified platform. It is a sizeable migration. Multiple brands. Multiple domains. A mixture of legacy journeys and inconsistent content. The foundations have been laid and the next phase needs someone who knows how to bring order and structure to complex digital work. Wireframes are complete. The sitemap is outlined and nearly over the line. Agencies are in place, including a web development agency and an SEO consultancy. What is missing is a steady hand to take the project from planning into delivery. What you will be steering You will lead the implementation phase. That means coordinating developers, guiding content work, managing redirects, shaping the workflow, testing each build and holding the project to a sensible rhythm. You will be central to the migration of every legacy site onto a single platform. There is SEO content to refine. Visual assets to organise. Structure to validate. Redirection maps to build. User journeys to test and retest. The work is varied and detailed and calls for someone who enjoys making complicated things behave predictably. The role does not need a deep engineer. There is already a CIO handling the technical depth. What you’ll bring is the ability to understand how all the pieces fit together and to manage a programme where timelines, quality, clarity and communication really matter. What makes this role interesting You will join at exactly the point where the project becomes real. The thinking has been done. Now it needs someone who can turn the blueprint into a working platform that feels consistent, intuitive and ready for scale. If you like being in the thick of delivery, you will enjoy this. You will also have the freedom to put your stamp on the workflow, the pace, the testing structure and the way stakeholders stay aligned. What you will bring • Strong evidenced experience leading website migrations, rebuilds or multi-site digital projects
  • A solid grasp of SEO principles, content structure, 301 redirects and user journey mapping
  • The ability to bring together developers, content specialists and internal stakeholders without friction
  • A methodical mindset and a habit of catching issues early
  • Confidence making decisions and guiding a large project through delivery
  • Availability to be onsite in Welwyn Garden City two or three days a week If you prefer leading complex digital work rather than simply observing it, this project will give you plenty to get stuck into. To explore it further, make contact and we can talk through the detail. Read Less

  Apply Now
• 

  Voice of the Customer Implementation Manager  

  Blue Pelican

  [permanent] - London

  Posted: 27/10/2025

  Apply Now

  Voice of the Customer Implementation Manager – Medallia Cloud Location... Read More

  Voice of the Customer Implementation Manager – Medallia Cloud
  Location: London office,typically twice a week.
  Salary: £60,000-65,000 plus benefits
  Term: 6 months
  
  Can you tick these confidently? - Do you know Medallia Cloud? ✅ 
  - Have you worked on a project to implement it from scratch before? ✅ 
  Please note - This isn’t simply a general PM role handling IT workflow, you will need prior knowledge of the Medallia Cloud platform from a technical standpoint to successfully deliver to the objectives you will have before you.
  About the role This project is initially being earmarked as a 6 month term, which may need to extend, and is to deliver and scale a new Digital Voice of the Customer (VoC) programme across all digital channels and global markets on behalf of a retail giant. The design foundations are in place - now they’re at the stage of implementation, testing, scaling and optimisation. Your focus will be to ensure the programme delivers on what it needs to – that the right things are designed, implemented and scaled out. That basic feedback questions in ecommerce journeys are transformed into proper signal based interactions at the appropriate stages of the customer journey. This will require knowledge of the Medallia Cloud platform from a technical perspective – what it’s capable of, how it plugs in to digital channels, how data flows around a business and how it’s best to advise a business to implement it to achieve the desired outcomes. Your role will see you collaborate with regional teams, technical specialists, and external partners as the programme expands from EMEA into North America, LATAM and South East Asia. The stakeholder management piece will be big, with lots of moving parts – with lots of internal teams to engage and handle, across multiple territories – including IT, e-commerce, app team and external vendors. As well as handling multiple worksteams - e.g. testing in one market whilst scaling in another. So the ability to keep track of progress, maintain alignment of business goals and keep all stakeholders onboard will be really important. You’ll need a mix of hands-on technical expertise, project management skills, and the ability to turn complex data into clear, compelling stories for business stakeholders. What you’ll be doing Leading the technical implementation and roll-out of the Medallia Cloud Digital Channels Voice of the Customer programme across global regions Overseeing testing, scaling and optimisation of what’s been implemented to ensure it’s fit for purpose Collaborating with ecommerce, IT, and app teams to manage delivery milestones and integrations Well versed in technical aspects of a VoC programme – e.g. configuration of a website, mobile app, and third party tools Partnering with external vendors to configure and evolve the platform Scaling the programme globally while balancing consistency with local nuances What we’re looking for Good knowledge of Medallia Cloud and how to implement it successfully within digital channels (must have) Solid background in implementing and scaling digital CX initiatives, not just designing them Experience in project management and delivery across multiple markets or regions A technical understanding of ecommerce platforms, apps, and third-party tools Confident communicator with proven ability to influence and partner with diverse stakeholders Self-motivated, proactive, and comfortable managing multiple workstreams simultaneously Why join
  
  This is an opportunity to join a global organisation at a critical stage in its CX journey — where your expertise will directly shape how customers experience the brand across digital touchpoints worldwide. You’ll be part of a collaborative, forward-looking team with the scope to innovate and make a measurable impact on the customer experience. Read Less

  Apply Now

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