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• 

  CRM Marketing Manager  

  Blue Pelican

  [permanent] - Hertford

  Posted: 11/03/2026

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  CRM Marketing Manager Salary: £50,000 – £57,000 + 15% bonus + benefits... Read More

  CRM Marketing Manager
  Salary: £50,000 – £57,000 + 15% bonus + benefits
  Location: Hertfordshire
  Working pattern: Hybrid, 3 days in office
  Parking available on site With so many industries, as a marketer, finding the USP in the product and being able to amplify that sell can be a challenge. The product can be dry, lacks character or doesn’t necessarily hold powerful or emotive USP’s with the customer. With this, that’s easy – and it’s because the sell is all about feelings, memories and emotions. But it’s also centred around a product people love. Their Holidays…. As the CRM Marketing Manager, your role will be owning the lifecycle marketing programme for their holiday segment – sitting at the intersection of CRM strategy, campaign execution and commercial impact. With responsibility for the technical build, test, deployment and optimisation of CRM journeys. As well as coming up with new campaign concepts and CRM strategies which could potentially yield value and benefit for the programme overall. You’ll manage an experienced CRM Executive, responsible for their development and growth in the business. Around you will be a wider CRM function of 7, and you’ll be reporting to the head of division. It’s a commercially focused role, looking to drive customer engagement and incremental revenue through data-led marketing programmes covering the whole consumer lifecycle. You will lead the delivery of lifecycle communications across channels such as email, app and direct messaging, leveraging rich data sets to create highly personalised journeys that guide customers from initial inspiration through booking, in-stay engagement and future re-booking. If you enjoy combining hands-on technical CRM operations with strategic thinking which drive commercial outcomes, this role offers the opportunity to do both. The Role As Customer Lifecycle Marketing Manager, you will oversee the planning, build and optimisation of lifecycle campaigns that support holiday sales and customer engagement across the full booking and re-booking journey. Working closely with commercial, digital and brand teams, you will translate trading priorities into targeted campaigns while continually identifying opportunities to improve performance through personalisation, automation and testing. The role also includes line management responsibility for a CRM Executive and close collaboration with a broad group of internal stakeholders. Key Responsibilities Lifecycle Campaign Strategy and Delivery Develop and implement lifecycle marketing initiatives that drive bookings, ancillary sales and repeat visits Build and optimise automated journeys across key stages of the customer lifecycle including pre-booking, post-booking, during stay and re-engagement Deliver personalised campaigns across channels such as email, app messaging and SMS Ensure campaigns are delivered accurately and on time from concept through to execution CRM Operations and Platform Management Build and manage customer journeys within a CRM/CDP environment (Bloomreach preferred) Implement behavioural triggers and always-on lifecycle programmes Analyse campaign performance and identify opportunities for optimisation and incremental revenue Use segmentation and personalisation to deliver more relevant communications at scale Commercial and Strategic Contribution Translate trading priorities into CRM campaigns that support holiday sales, upgrades and ancillary purchases Develop new campaign concepts and lifecycle initiatives that increase engagement and customer value Use data and customer insight to answer commercial questions and guide campaign planning Stakeholder Collaboration Work closely with teams across marketing, digital, data and commercial functions Present campaign plans, insights and results to senior stakeholders Support wider marketing activity by ensuring CRM integrates effectively with paid and owned channels Team Leadership Manage and support a CRM Executive Provide guidance on campaign planning, build and optimisation Encourage a test-and-learn culture within the lifecycle marketing team What We’re Looking For We are looking for someone who combines technical CRM expertise with commercial thinking. You should feel comfortable both building campaigns and shaping the strategy behind them. Experience Proven experience delivering CRM or lifecycle marketing campaigns end-to-end Strong experience working with an ESP or marketing automation platform Experience building automated customer journeys and personalised communications Background in hospitality, leisure, travel or another customer-centric industry is highly desirable Technical knowledge Experience with Bloomreach is highly desirable - Other platforms such as Salesforce Marketing Cloud, Braze or similar ESPs will also be considered. Working knowledge of HTML/CSS for email, JSON for App push Skills Strong understanding of customer lifecycle marketing and behavioural triggers Ability to translate commercial goals into effective CRM campaigns Analytical mindset with a focus on optimisation and performance improvement Confident communicator who can explain campaign strategy and results to stakeholders Comfortable working in a fast-moving commercial environment Experience managing people is beneficial, but experience in mentoring and developing more junior talent will be a minimum need Benefits £50,000 – £57,000 base salary 15% performance based bonus Hybrid working (3 days in the office) On-site parking available 25 days holiday (plus option to buy/sell more) Pension scheme Life assurance Enhanced maternity/paternity leave EV car leasing scheme (via salary sacrifice) Discounted holiday stays, retail discount scheme, discounted utilities, etc. Read Less

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• 

  CRM Marketing Automation Manager  

  Blue Pelican

  [permanent temporary] - Dorset

  Posted: 11/12/2025

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  CRM Marketing Automation Manager (Salesforce) Term: 12-month contract... Read More

  CRM Marketing Automation Manager (Salesforce)
  Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
  Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
  Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices The team you’ll be joining is mid transformation of CRM journeys for this financial services giant. You’ll join an existing team who are growing to support the creation of new customer journeys and CRM workflows being built upon Salesforce Marketing Cloud. With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within financial services, there’s a heavier emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied – all at an individual level and how that’s delivered at scale through automation. This team are building a whole new ‘next generation’ of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce. With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important. What you’ll be involved in • Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
  • Working with BA and tech teams to align workflows, architecture and product requirements
  • Translating commercial objectives into clear, usable CRM objectives and comms
  • Shaping propositions for new capabilities and guiding them from idea to launch
  • Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
  • Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
  • Keeping delivery on track across product, digital, engineering and operational teams What helps you succeed here • Experience within CRM Operations/CRM Automation working with Salesforce/SFMC
  • Confidence turning data, research and customer behaviour into sophisticated CRM journeys
  • Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
  • Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
  • The ability to simplify technical detail for stakeholders and keep teams aligned
  • Curiosity, structure and a habit of nudging things forward even when the detail is evolving Read Less

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