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• 

  Digital Marketing Manager  

  Bloom Equity Partners

  [fulltime]

  Posted: 09/04/2026

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  Role Context Bloom Equity Partners invests in B2B SaaS and tech-enable... Read More

  Role Context Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline generation, revenue growth, and brand authority. Role Purpose The Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets. This leader combines strategic vision with hands-on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast-paced, PE-backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth. Revenue Drivers This role directly supports several core company revenue drivers   Revenue Acceleration: Driving marketing-sourced pipeline and bookings through digital channel optimization Operational Efficiency: Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making Scalable Infrastructure: Building martech stacks and processes that scale across organic growth and M&A integration Data & Customer Intelligence: Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy Post-Acquisition Integration: Leading marketing integration and commercialization of acquired businesses Key Responsibilities Website & Lead Generation Own the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engine Drive conversion rate optimization (CRO) across all user journeys to maximize marketing-qualified lead volume Partner with Sales and Product teams to align messaging with high-value service offerings and ICP targeting Implement and optimize landing page strategies to support campaigns and vertical-specific targeting Ensure SEO best practices are embedded into site architecture and content from the ground up Ecommerce Growth & Optimization Lead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicable Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights Develop and execute testing roadmaps (A/B, multivariate) to continuously improve performance PPC, Paid Media & SEO Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate Control and optimize budget allocation to achieve target CAC, ROAS, and revenue goals Lead SEO strategy across technical, on-page, and off-page optimization Build scalable acquisition strategies aligned to both short-term pipeline generation and long-term organic growth Continuously evaluate channel performance and reallocate spend based on ROI analysis Third-Party Lead Aggregators & Partnerships Manage relationships with third-party lead generation platforms and aggregators Negotiate commercial terms and optimize cost-per-lead performance across all partners Monitor lead quality and conversion through the full sales funnel Integrate partner leads effectively into CRM and nurturing workflows Marketing Technology & CRM Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMS Ensure seamless integration and data flow between Marketing, Sales, and Product teams Lead the marketing automation strategy—including lead scoring, nurturing, and lifecycle management Identify and implement AI-driven solutions (e.g., predictive scoring, personalization, intelligent automation) Data, Analytics & Reporting Develop and maintain a robust reporting framework from campaign-level dashboards to executive-level insights Deliver clear, actionable analysis on performance, ROI, and pipeline contribution Own attribution modeling across multi-touch customer journeys Establish KPIs aligned with revenue, pipeline, and marketing efficiency metrics Agency & Vendor Management Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.) Set clear objectives, KPIs, and performance expectations for all vendor partners Evaluate agency performance rigorously and ensure strong return on investment Identify opportunities to build in-house capabilities where strategically advantageous Team Leadership & Development Lead, mentor, and develop a team of digital marketing professionals, fostering a high-performance, accountable culture Establish clear goals, KPIs, and professional development plans aligned to business objectives Promote cross-functional collaboration across Marketing, Sales, Product, and the broader organization Key Performance Indicators (KPIs) The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include:   Marketing-sourced revenue and pipeline contribution Cost per lead (CPL) and customer acquisition cost (CAC) Return on ad spend (ROAS) Website conversion rates (lead generation and ecommerce) Ecommerce revenue and average order value (AOV) where applicable Marketing attribution accuracy and reporting adoption Budget management and marketing spend ROI Cross-functional alignment and stakeholder satisfaction Successful integration and commercialization of acquired businesses Candidate Profile Experience & Qualifications 5-8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director-level role Track record of success in a PE-backed, high-growth, or founder-led B2B environment strongly preferred Demonstrated ability to deliver measurable revenue growth through integrated digital channels Hands-on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus) Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent) Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.) Experience owning and optimizing six- or seven-figure marketing budgets with clear ROI accountability Proven experience building, managing, and developing high-performing marketing teams of 3–5+ professionals Preferred Background Experience in cybersecurity, compliance, data privacy, or regulated B2B industries Track record of marketing integration in a post-acquisition or roll-up environment Familiarity with AI-powered marketing tools (predictive analytics, generative AI, intelligent automation) Experience with advanced attribution tools and multi-touch analytics platforms Comfort balancing risk management and commercial targets in a compliance-sensitive context Leadership & Behavioral Competencies Bloom expects senior marketing leaders across its portfolio to demonstrate the following competencies:   Strategic Execution: Balances long-term vision with a bias toward action and measurable outcomes Data-Driven Decision Making: Analytically rigorous; translates complex data into clear, actionable business insights Stakeholder Management: Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams Commercial Orientation: Instinctive focus on ROI, unit economics, and scalable growth PE Readiness: Comfortable with the pace, rigor, and accountability expectations of a PE-backed environment People Leadership: Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvement This is a remote job.  Powered by JazzHR Read Less

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• 

  Sales Manager  

  Bloom Equity Partners

  [fulltime] - London

  Posted: 02/04/2026

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  THE SPONSOR: Bloom Equity Partners is leveraging decades of investing... Read More

  THE SPONSOR: Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams.  Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business. THE COMPANY: This company is a renowned cyber security and privacy consultancy committed to delivering exceptional governance risk and compliance solutions to our customers. Our mission is to help safeguard digital environments and ensure data privacy compliance through comprehensive and innovative solutions. The perfect candidate is a people-first leader who drives revenue growth through the development, coaching, and empowerment of high-performing sales teams. This role combines deep sector expertise in cybersecurity and data privacy compliance with exceptional people management skills to build a culture of accountability, continuous improvement, and consultative selling excellence. As Sales Manager, you will be responsible for leading a team of Sales Executives, developing their capabilities, and ensuring they achieve both individual and team targets while maintaining the highest standards of customer engagement and GRC brand representation.  ESSENTIAL RESPONSIBILITIES AND DUTIES: Team Leadership & Development Recruit, onboard, and develop a high-performing team of Sales Executives across direct and/or channel sales motions Create and maintain a coaching culture focused on skill development, sales methodology excellence, and continuous improvement Conduct regular 1-on-1 coaching sessions with each team member, focusing on deal strategy, objection handling, and skill gaps Design and deliver ongoing sales training programs covering GRC products, competitive positioning, and consultative selling techniques Build individual development plans for each team member with clear performance milestones and growth pathways Foster a collaborative, high-energy team environment that balances healthy competition with mutual support Lead by example, demonstrating the sales behaviors and customer engagement approaches you expect from your team Performance Management & Accountability Set clear performance expectations, quotas, and KPIs for each team member aligned with overall revenue goals Monitor individual and team performance against targets, providing real-time feedback and course correction Conduct quarterly performance reviews and annual evaluations with focus on development and growth Implement performance improvement plans when needed, with clear expectations and supportive coaching Recognize and reward top performers through formal and informal recognition programs Make difficult personnel decisions when necessary, including performance management and terminations Track and analyze key metrics including pipeline coverage, win rates, sales cycle length, and forecast accuracy Pipeline & Forecast Management Own team revenue forecasting with accuracy and accountability, providing regular updates to senior leadership Review and validate team pipeline weekly, ensuring proper qualification, progression, and data hygiene in CRM Conduct rigorous deal reviews, coaching team members on strategy, competitive positioning, and closing tactics Identify pipeline gaps early and implement proactive strategies to address coverage concerns Ensure consistent application of sales methodology and opportunity qualification frameworks (e.g., MEDDIC, BANT) Manage escalations and provide senior-level support on strategic or complex opportunities Maintain complete, accurate pipeline visibility using GRC's CRM system (Salesforce) Strategic Sales Planning Develop and execute territory plans, account segmentation strategies, and coverage models Collaborate with marketing on lead generation strategies, campaign effectiveness, and sales enablement needs Work with Product and Services teams to ensure Sales Executives are equipped with current product knowledge and positioning Identify market trends, competitive threats, and opportunities within the GRC sector Contribute to annual revenue planning, quota setting, and territory design Optimize sales processes, removing friction points and improving sales efficiency Define and refine ideal customer profiles and buyer personas based on team learning Cross-Functional Collaboration Partner with Pre-Sales/Solution Consultants to ensure effective technical discovery and scoping Coordinate with Professional Services on resource planning and delivery expectations Align with Customer Success on handoff processes and account management strategy Provide customer and market intelligence to Product teams to inform roadmap decisions Collaborate with Finance on deal structuring, pricing approvals, and contract terms Work with Operations on tools, systems, and process improvements Sector Expertise & Market Intelligence Maintain deep understanding of the cybersecurity and data privacy compliance markets Stay current on regulatory changes (GDPR, SOC 2, ISO 27001, NIST, etc.) that drive customer demand Understand competitive landscape and coach team on effective competitive differentiation Attend industry events, webinars, and conferences to build market knowledge and network Share market insights and customer feedback with leadership to inform strategic decisions Emotional Intelligence & People Skills Demonstrate high EQ in all team interactions, adapting leadership style to individual needs Create psychological safety where team members feel comfortable taking risks and learning from failures Navigate difficult conversations with empathy, clarity, and respect Recognize and manage team dynamics, addressing conflicts constructively Celebrate wins publicly and handle performance issues privately Model work-life balance and support team members' wellbeing Build trust through consistency, transparency, and authentic communication QUALIFICATIONS: What You Must Have: Essential Skills and Experience Minimum 5+ years sales experience with at least 2+ years in a sales management or team lead capacity Proven track record of building, coaching, and developing successful sales teams Experience managing quota-carrying sales professionals in a B2B technology or SaaS environment Strong coaching mindset with demonstrated ability to develop individual contributors into high performers High emotional intelligence with excellent interpersonal and communication skills Data-driven decision maker with strong analytical and forecasting capabilities Deep knowledge of the cybersecurity, GRC, or data privacy compliance markets Experience with complex, consultative B2B sales cycles involving multiple stakeholders Proficiency with CRM systems (Salesforce strongly preferred) and sales analytics Demonstrated ability to hold team members accountable while maintaining positive relationships Experience with sales methodologies (MEDDIC, Challenger, SPIN, or similar) Comfortable having difficult conversations and making tough personnel decisions Strong business acumen including understanding of SaaS metrics, ARR, and sales efficiency ratios Ability to balance strategic thinking with hands-on execution Desirable Skills and Experience Experience managing both direct and channel sales teams Background selling GRC, compliance, or security software solutions Familiarity with partner ecosystem management Experience in a PE-backed or high-growth technology company Relevant certifications (e.g., CISSP, CISM, CRISC, or sales leadership training) MBA or advanced degree Experience with sales compensation plan design Knowledge of demand generation and marketing automation platforms Personal Competencies Coaching & Development: Natural teacher and mentor who derives satisfaction from others' success Emotional Intelligence: Self-aware, empathetic, and skilled at reading people and situations Accountability: Holds self and others to high standards while maintaining supportive environment Resilience: Maintains composure and positive outlook during setbacks and high-pressure situations Communication: Exceptional listener; clear, concise communicator across all levels Adaptability: Flexible in approach while maintaining consistency in standards and expectations Strategic Thinking: Sees the big picture while managing day-to-day execution Decisiveness: Makes timely decisions with incomplete information when necessary Authenticity: Leads with genuineness and builds trust through consistent actions Growth Mindset: Continuously learning and encouraging learning in others Collaboration: Works effectively across organizational boundaries to achieve shared goals Results Orientation: Driven to achieve targets while developing people and maintaining culture Problem Solving: Creative and analytical approach to removing obstacles for the team Integrity: Demonstrates highest ethical standards and expects same from team Disclaimer:  This Job Description indicates the general nature and level of work expected of the incumbent(s).  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent(s) may be asked to perform other duties in addition to those described above.  Powered by JazzHR Read Less

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