Responsibilities Pre-Launch Strategy & Market ValidationDefine and execute the pre-launch marketing strategy and go-to-market roadmap leading up to launch.Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy.Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise.Build frameworks that set up the title for a successful launch and sustainable live operations.Go-to-Market LeadershipDrive end-to-end go-to-market (GTM) planning and execution for an upcoming title, from pre-launch milestones through post-launch live service campaigns, ensuring every beat of the campaign is insight-driven and business-impactful.Inspire innovative, insight-driven creative that captures attention and differentiates the game in a crowded marketplace.Partner with cross-functional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs.Launch Campaign & Live Service ReadinessDevelop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives.Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels.Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth.Cross-Functional CollaborationServe as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution.Lead regular cross-functional meetings and roadmap syncs to identify low-lift, high-impact marketing opportunities tied to in-game content and player motivations.Champion a culture of creative experimentation, shared ownership, and data-driven decision making.Insights & OptimizationEstablish a test-and-learn framework across all strike phases.Leverage insights to drive campaign iteration, audience targeting and creative optimization.Conduct retros to capture learnings and continuously improve marketing performance and player engagement.Minimum Requirements8+ years experience in free-to-play product marketing, ideally in pre-launch and live service phases.Bachelors degree in marketing, business, economics or a related field.Strong understanding of market validation testing, including soft launches, creative testing, and research projects.Demonstrated ability to lead global launch campaigns from strategy to execution.Strong ability to collaborate across disciplines, synthesize insights, and lead initiatives from strategy to execution.Excellent communication, storytelling, and presentation skills with a passion for gaming and player engagement.Strong project management skills and attention to detail.London based is preferred.Your PlatformBest known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.Our WorldActivision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in countries, making us the largest gaming network on the planet!Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered!The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
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