Reports to: Brand Director
Direct Reports: None
Department: Marketing
Location: Hybrid – Home & London Office/Sites (2-3 days per
week)
ABOUT BLEECKER
Zan Kaufman started Bleecker in 2012 as a food truck. Today we have 8
sites and one delivery kitchen in London.
We stand for The Best Burgers Equal World. We are united, passionate,
empowering, and diverse. Our slogan is: Commitment to the Burger.
In 2020 and 2024, we won the National Burger Awards for best burger in
the UK. In 2025, we were named the second-best burger in the world from World’s
Best Steak Restaurants. We have most recently been awarded a two-star
"outstanding to work for - 2025” by Best Companies.
Bleecker is a London Living Wage employer. We are proud to be amongst the
small percentage of employers in hospitality who are leading the way in paying
their team a London Living Wage. We take pride in creating diverse, and
inclusive environments where our team is welcomed and, people’s contributions
are valued. Bleecker is a proud member of the Stonewall Diversity Champions
programme.
When we recruit, hire, train, or engage in any other employment practice,
we are committed to being an inclusive employer regardless of race, religion,
gender identity, sexual orientation, national origin, age, socioeconomic
status, medical condition or disability, or any other protected status. When we
look for talent, we welcome differences - different backgrounds, experiences,
and perspectives.
Our burgers are what put Bleecker on the map. Burger by burger, fry by
fry and shake by shake, we have built a community of fans who love our
food. We have transformed social media followers into die-hard regulars
and proud Brand champions who rave about our food and bring others with
them. We are particularly keen to hear from candidates who are trans or
non-binary or people who are members of any other minority groups.
THE ROLE
We are looking for an experienced, passionate Senior Marketing Manager to
lead the marketing function at Bleecker Burger. This role is all about making
Bleecker best in class for our customers and community. You will be a key voice
within the Bleecker Brand Team to help develop the marketing strategy, manage
agency partners, own key marketing channels/platforms and supercharge our
online community so that our 250k+ fans do not just follow us, they feel part
of our team.
RESPONSIBILITIES
Marketing Strategy & Planning
Help
to build our annual marketing plan in line with marketing goals.
Develop
annual marketing budget.
Create
campaigns ensuring collaboration between all departments.
Marketing Technology
Manage
the continuous improvement of our marketing technology stack, ensuring all
tools and platforms are best in class, properly integrated and
consistently driving value.
Ensure
the stack, data capture and reporting are fit for growth and are scalable.
Optimise
the software we use, ensuring we fully utilise all available features,
getting maximum value from them.
Agency Management and Reporting
Manage
agency relationships across PPC, SEO and paid performance reviews.
Monitor,
and report on digital stats monthly and provide insights and
recommendations to strategies
Oversee
our website and landing pages.
Research
Capture,
analyse and communicate customer and trends.
Work
collaboratively with Operations Team to customer feedback.
Local Marketing
Drive local marketing at all Bleecker locations. We
want to be present in our locations through partnerships, local events,
and suitable activations with nearby businesses.
Ensure
all restaurant signage, and menus are up to date in partnership with the
Operations Team.
Oversee
the marketing plan for new store opening activities.
Represent
Bleecker at industry events.
Community Management
Manage
the online across all reviews & delivery platforms.
Manage
inbound customer service queries.
Share
regular insights and trends with Brand and Operations Director.
Communication & CRM
Assist
with the delivery of the marketing calendar and lead brand communications.
Create
email campaigns, including newsletters and promotions, to drive customer
retention and repeat visits.
BEHAVIOURS
Innovative
& curious: constantly exploring , formats and channels, testing and
learning to keep Bleecker culturally relevant and ahead of the curve.
Initiative:
Take ownership without needing to be asked.
Strategic
while simultaneously hands-on.
Collaborative
& commercially minded: works closely with all areas of the business,
using insight, data and understanding to drive meaningful impact.
Food
obsessed: genuinely passionate about food, restaurants, and hospitality,
with a deep appreciation for quality, craft and the details that make
great food brands stand out.
A
great communicator who brings structure through clear plans and timelines
to ensure all departments stay aligned and informed.
An
effective problem solver who can be both reactive and proactive.
Align
with Bleecker’s values, determined to perpetuate these values through your
role.
MUST HAVE EXPERIENCE
Proven
experience in a mid-level marketing role, ideally within hospitality, food
& drink, or consumer brands.
Hands-on
experience creating marketing
plans, and performance reporting.
Skilled
in managing and embedding new initiatives, such as the introduction of a
new CRM, ensuring seamless integration without compromising Brand
standards.
Strong
experience working with digital channels, including CRM/email, paid
social, PPC and SEO.
Experience
using customer insight and data to improve campaigns, customer and
business performance.
Track
record executing marketing targets that enhance growth, alongside best in
class customer communication.
Experience
working with agency partners and creatives.
THE PACKAGE
50K
Salary.
Up
to 10% yearly bonus based on EBITDA and performance.
22
Holiday + 8 Bank Holiday Days.
Company
Sick Pay Allowance & Generous Parental Leave.
BUPA
– Comprehensive Private Health Care.
Wagestream
- Stream up to 50% of your earnings.
Health
Assured - 24/7 helpline, counselling sessions and much more.
Free
meals on Site + 50% Friends & Family Discount.
Leadership
& Career Development Workshops.
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