Organisation Blackburn Rovers Football & Athletic Ltd Salary Commensurate with experience Location Ewood Park stadium, Blackburn, Lancashire, BB2 4JF. Flexibility regarding location is required. Contract type Permanent (Full time) Closing date 2 December 2025 Job Description Job title:Marketing Manager
Department: Marketing
Based at: Ewood Park, Blackburn, BB2 4JF. Flexibility on location may be required.
Reports to: Head of Marketing
Responsible for: Commercial Content Creators, Ecommerce Coordinator & Graphic Designer
Hours of work: 35 hours per week plus all home matchdays plus any additional hours necessary for the performance of duties. Flexibility regarding hours of work is required due to the nature of the business.
Contractual status: Permanent
Job purpose: Responsible for developing, executing, and managing multi-channel marketing campaigns that engage fans, drive brand awareness, and generate revenue. To work closely with internal teams and external stakeholders to deliver campaigns across social media, email, web, and other digital platforms, ensuring each initiative aligns with the overall strategic goals of the club. The role will cover, but not be limited to retail, ticketing, hospitality, commercial and memberships.
Duties and responsibilities:
• Safeguarding:
To be committed to ensuring the safeguarding and welfare of all stakeholders promoting their well-being whilst maintaining professional boundaries.
• Campaign Strategy & Execution:
Develop and execute engaging integrated marketing campaigns for the club’s commercial products, across a variety of channels (social media, paid media, email marketing, content marketing, etc.) that speak to a variety of identified audiences.
• Data Analysis & Reporting:
Analyse campaign performance through key metrics, providing regular reports and actionable insights to optimise future initiatives and demonstrate ROI
• CRM, Audience Segmentation & Personalisation:
Work with our CRM provider to develop our fan understanding and profiling abilities. Develop campaigns that build our database of engaged audiences and utilise data-driven insights to segment target audiences and personalise campaigns for different fan demographics, ensuring content resonates with both local and global fanbases
• Budget Management:
Manage campaign budgets efficiently, ensuring that resources are allocated effectively to achieve the desired outcomes without exceeding financial limits
• Industry Trends & Innovation:
Stay updated on the latest trends, technologies, and best practices in digital marketing, particularly within the football and sports sectors, and bring innovative ideas to the table to keep campaigns fresh and ahead of the curve
• Fan Engagement:
Develop and implement strategies to increase fan interaction, loyalty, and advocacy through digital channels, including contests, giveaways, and interactive content
Skills required:
• Excellent customer service skills
• The ability to work as part of a team and manage others of different skill sets
• Strong communication skills, with the ability to craft compelling copy for both internal and external comms
• Strong time management and organisational skills
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• An innovative, proactive and driven mindset
• Flexible and adaptive approach to working
Knowledge / experience required:
• At least 5 years’ experience in digital marketing, with a focus on campaign management, ideally within the sports industry
• In-depth understanding of football, fan culture and the football ecosystem
• Knowledge and experience of ticketing sales systems
• Knowledge and experience of retail sales systems
• Familiarity with CRM systems, email marketing platforms and digital marketing tools such as Google Analytics
• Experience working within and managing teams
Qualifications required:
• Educated to degree level (or equivalent) in a relevant subject (essential)
• Proven track record of working within a management position (essential)
• Experience within a sporting environment (desirable)
DBS check required: Yes (Basic)
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