OverviewFrom humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.
Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online. We are seeking a detail-oriented and proactive Marketing and Media Executive to support the Head of Media and Marketing Effectiveness and coordinate marketing efforts across key business areas. This role requires a highly organized individual who can efficiently manage financial processes, facilitate communication between departments, and assist in executing marketing campaigns. This person will play a key role in supporting both marketing operations and the planning of paid media campaigns. This position offers a fantastic opportunity to work across multiple marketing functions — from financial administration and budget tracking to campaign coordination and media planning. You’ll collaborate with internal teams, media agencies, and external suppliers to ensure that all marketing and advertising activity runs smoothly, on time, and on budget. The ideal candidate will have strong numerical skills, excellent communication, and the ability to multitask in a fast-paced environment with the passion for marketing and media.
Responsibilities· Provide administrative support to the Head of Media and Marketing Effectiveness, including managing schedules, correspondence, and key initiatives.
· Act as a central coordinator across marketing, finance and other business areas to ensure alignment on marketing activities and seamless campaign delivery.
· Manage and process marketing purchase orders (POs), ensuring accuracy and timely approvals.
· Track and reconcile marketing budgets, providing regular updates to the team.
· Assist in the coordination of marketing campaigns to support Campaign Managers where needed.
· Coordinate with vendors and suppliers for invoicing and budget-related queries.
· Support the creation of marketing materials, including brochures, newsletters, and digital content.
· Organize internal marketing events and department meetings and supplier reviews.
· Ensure compliance with financial and procurement policies Media Planning & Campaign Support · Support the planning, coordination, and delivery of media campaigns across ATL and digital channels (TV, VOD, DOOH, display, social, and press).
· Work with internal and external partners to ensure campaigns meet KPIs, budgets, and deadlines.
· Maintain media schedules and asset matrices to track campaign activity.
· Assist in evaluating campaign performance and implementing test-and-learn strategies for continuous improvement.
· Conduct regular competitor and market analysis to identify new opportunities.
· Support stakeholder communication, ensuring alignment between creative, digital, and media teams including creation of reports. · Monitor costs, performance, and timelines to ensure marketing efficiency. We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
Skills & ExperienceWhat you’ll need to succeed · Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.
· Excellent numerical and analytical abilities.
· Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and financial software.
· Ability to work independently and manage multiple tasks effectively.
· Strong attention to detail and accuracy.
· Experience with budget tracking, PO management, and cross-functional coordination is a plus.
· Previous experience as a Marketing Administrator or in a finance-related administrative role would be a ideal.
· Familiarity with budget tracking and purchase order systems advantageous.
· Confident communicator able to build strong working relationships across teams and with agencies.
· High attention to detail and accuracy in all aspects of work.
· Educated to degree level in marketing, business, or a related field (or equivalent experience).
BenefitsWhy join a winning team?
Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. Be rewarded Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
Monthly pension contributions: helping you prepare for your future.
Enhanced maternity & paternity pay: our Betfred family works to support yours. Feel valued A long-service recognition programme and life milestone rewards.
A recognition scheme to earn and convert points to spend with over 700 retailers.
A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests. We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career. What’s next?
If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application. At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.
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