Duties & Responsibilities Develop and deliver integrated PR and communications strategies that raise awareness of Belfast as a leading destination for leisure, business and cruise tourism. Support delivery of Visit Belfasts Marketing & Communications Plan, ensuring activity aligns with strategic priorities and brand values. Plan, implement and evaluate PR campaigns across paid, owned and earned channels, producing post-campaign reports and performance insights. Manage proactive and reactive media engagement across local, national and international outlets. Build strong relationships with journalists, influencers and media partners to secure high-quality coverage. Coordinate press releases, media briefings, interviews and press visits that amplify key campaigns and initiatives. Lead the organisations response to media enquiries and crisis communications, ensuring 24/7 readiness. Collaborate with the Marketing, Digital, Business Tourism and Visitor Servicing teams to deliver integrated storytelling. Work closely with partners including Belfast City Council, Tourism NI, Tourism Ireland and Regional Tourism Partners to align messaging and leverage joint opportunities. Manage relationships with external PR agencies, ensuring delivery against agreed briefs, budgets and KPIs. Ensure all communications reflect the Belfast brand essence, tone of voice and visual identity. Produce content for corporate materials, presentations and speechwriting, and develop creative promotional opportunities with partners. Oversee PR budgets, reporting and evaluation frameworks to demonstrate effectiveness and value for money. Recruit, manage and develop team members, supporting professional growth and contributing to the Marketing & Communications management team. Represent Visit Belfast at media events, stakeholder meetings and industry forums, maintaining strong visibility for the organisation. Available to work outside normal hours as required. Uphold Visit Belfasts equality and diversity policies, with flexibility to work outside normal hours and travel as required. Personal Specification Essential Qualifications Degree level or equivalent qualification Qualifications Degree level or equivalent qualification Relevant Experience Minimum 3 years experience in PR, communications and campaign management with a track record of delivering KPIs. Strong strategic communications planning and evaluation skills. Proven press and media management experience with strong journalist relationships. Skilled in producing press releases, speeches and senior-level presentations. Experience managing budgets and resources effectively. Special Aptitudes Strong PR, communications and media management skills with a proven record of delivering results. Creative thinker with the ability to design and implement innovative strategies. Excellent communication, presentation and relationship-building skills across internal and external stakeholders. Highly organised, deadline-driven and able to work under pressure with strong leadership qualities. Self-starter with energy, enthusiasm and a collaborative approach. Proficient in key MS office applications; Word, Teams, Excel and PowerPoint etc. Desirable Qualifications Post graduate diploma in a relevant discipline such as marketing, communications or public relations. Relevant Experience Knowledge of Belfast as a tourism destination. Previous experience of managing marketing and PR agencies. Demonstrated ability to manage reputation and brand. Experience of web content management systems and digital e-communications. We offer: Attractive pension scheme with a 19.7% employer contribution. Opportunity to work at a city-level, working with leading industry partners and where you can make a real impact. 25 days annual leave (pro rata for part time) with an additional 11 public holidays. Inclusive working environment with regular staff engagement events and activities. Hybrid working (3 office days and 2 days working from home). Opportunity to work in a dynamic, fun and welcoming industry. Closing date: 5pm Friday 5th December 2025 Late applications will not be accepted. Shortlisted candidates will be invited to interview in December.
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