Our Team: How we enrich everyday life:
You’ll be joining our dynamic Consumer Competitions team, the powerhouse behind Bauer Media’s most exciting prize draws. At the heart of what we do is Win Happy: a dedicated website filled with competitions of every kind – from life-changing cash prizes to dream holidays, brand-new cars, the latest tech, and more. Our flagship competition, Make Me A Winner, is our biggest cash prize draw, running across some of the UK’s best-loved radio stations. Together, these competitions connect audiences with exciting prizes every day, creating unforgettable moments for winners and meaningful engagement with our brands You’ll report into our CRM Manager and will collaborate with content, social, and operations teams. While you’ll be the sole CRM specialist at your level, you’ll be part of a supportive and fast-paced marketing environment that thrives on creativity, data, and commercial impact. The difference you will make: This newly created role offers a rare opportunity to shape the next phase of our CRM strategy. As Senior CRM Executive, you’ll take ownership of campaign execution across email, SMS, and in-app channels—driving revenue, repeat play, and long-term customer value. You’ll be hands-on with campaign building, testing, and optimisation, using data to craft personalised journeys that speak directly to our players’ behaviours and brand affinities. Your work will directly impact the success of flagship competitions like Make Me A Winner and the Win Happy platform. Your role: You’ll lead the execution of CRM campaigns, ensuring they’re timely, targeted, and impactful.
Responsibilities include but are not limited to: Build, test, and deploy CRM campaigns using Braze
Use segmentation, automation, and dynamic content to personalise user journeys
Execute A/B and multivariate tests to optimise performance
Support lifecycle campaigns including onboarding, reactivation, and retention
Monitor campaign metrics and iterate for continuous improvement
Ensure compliance with brand and data standards
Collaborate with data, brand, and marketing teams to maximise impact The Skills you will bring: Essential: Proven hands-on CRM or email marketing experience (ecommerce preferred)
Strong content writing skills and attention to detail
Experience with Braze or similar platforms (., Bloomreach, Salesforce, Hubspot)
Analytical mindset with ability to interpret data and optimise campaigns
Commercially driven with a strategic approach to customer journeys
Organised, proactive, and adaptable in a fast-paced environment Desirable: Experience in FMCG, Gaming or similar e-commerce sectors
Familiarity with multi-channel marketing and automation Working Pattern/Location
Full-time, permanent
Manchester preferred (close to manager), but open to London-based candidates willing to attend office weekly CLOSING DATE: 21st October 2025
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