Location: Lichfield Hours: Monday to Friday, 8:30am-5:00pm Working arrangement: Office-based with travel across the Midlands and surrounding territory The role We are looking for an experienced Truck Sales Executive to drive profitable growth across a range of Medium and Heavy Duty commercial vehicles. You will be responsible for developing an established sales territory, winning new business and building long-term relationships with fleet operators and commercial customers. This is a consultative, solution-led sales role where you will sell complete transport packages, including vehicles, finance, maintenance, telematics and ongoing fleet support. You will also support customers as they transition towards zero-emission and alternative-fuel transport solutions. Key responsibilities Sales and territory management Take ownership of a defined Medium and Heavy Duty truck sales territory. Identify, target and convert new business opportunities. Develop and grow existing customer accounts. Build structured account plans for key fleet and regional customers. Increase market share across the assigned territory. Deliver agreed vehicle sales, margin and product-mix targets. Maintain strong relationships with fleet operators, transport managers and business owners. Consultative and solution-based selling Understand each customer's operational and commercial requirements. Sell complete transport solutions rather than vehicles alone. Promote finance and funding options. Sell repair and maintenance contracts. Introduce telematics, uptime services and vehicle lifecycle support. Demonstrate total cost of ownership and long-term customer value. Negotiate commercially sound agreements while protecting margin. Electric vehicles and future transport Promote zero-emission and electric Medium and Heavy Duty vehicle solutions. Support customers with their transition to electric and alternative-fuel fleets. Assist with vehicle demonstrations, trials and pilot projects. Discuss charging, vehicle suitability and operational requirements with customers. CRM and pipeline management Use the company CRM system to manage all sales activity. Record opportunities, customer interactions and forecasts accurately. Maintain a structured and up-to-date sales pipeline. Provide regular reports on sales activity, performance and market opportunities. Follow the company's sales process, reporting standards and governance requirements. Customer experience and collaboration Work closely with Sales Support, Aftersales, Rental and Finance teams. Ensure customers receive a smooth and professional sales experience. Complete detailed sales handovers before vehicle delivery. Conduct post-delivery follow-ups and maintain ongoing customer relationships. Represent the business professionally at customer events, vehicle demonstrations and industry initiatives. What we are looking for Essential Proven B2B sales experience within trucks, commercial vehicles, plant, machinery or capital equipment. Experience developing new business and managing an established sales territory. Strong understanding of fleet sales, contract negotiation and solution-based selling. Ability to build long-term relationships with commercial customers. Strong commercial awareness and negotiation skills. Experience managing sales pipelines, margins and targets. Excellent communication and presentation skills. Self-motivated, organised and results-focused. Full UK driving licence. Desirable Previous experience selling Medium or Heavy Duty trucks. Experience working within a truck manufacturer or dealer network. Knowledge of electric, zero-emission or alternative-fuel commercial vehicles. Existing relationships within the Midlands transport and haulage sector. Experience using a CRM system. Benefits Competitive basic salary. Performance-related bonus. Company car. 28 days' holiday, including bank holidays. Option to purchase an additional five days' holiday. Holiday entitlement increasing with length of service. Employee Assistance Programme. Mental health and wellbeing support. Unlimited £750 Refer a Friend scheme. Birthday and Christmas gift vouchers. Hotel discounts across the UK. Retail, gym and cinema discounts. Manufacturer training. Leadership and mentoring development programmes. Long-term career progression opportunities. Team, community and charity events. Apply This is an excellent opportunity for an experienced truck or commercial vehicle sales professional to develop a valuable territory and build strong long-term relationships with customers across the Midlands. TPBN1_UKTJ
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