DescriptionWhat to Expect As a Product Marketing Manager, you’ll be the central hub connecting Product, Marketing, and Sales — translating product strategy into market success. You’ll manage go-to-market readiness for new launches, shape value propositions, coordinate cross-functional delivery, and ensure every asset and message aligns with Amplience’s story. Working closely with Product, you’ll turn complex innovations into compelling narratives. Partnering with the Copywriter, Designer, and Product Marketing Analyst, you’ll ensure each launch and enablement initiative lands with clarity, consistency, and measurable commercial impact. This is a strategic, cross-functional project management role — ideal for someone who thrives on coordination, communication, and making things happen.
Key ResponsibilitiesProduct Launch Management
Own the internal and external coordination of product launches - from defining audiences and messaging through to enablement and measurement.
Build and maintain launch timelines, stakeholder communications, and internal readiness checklists.
Collaborate with Product and PM&E leadership to prioritise launch scope and milestones.
Positioning & Messaging
Partner with the Copywriter and Product Marketing Analyst to translate product capabilities into clear, differentiated value propositions.
Ensure messaging and product feature updates and consistency across assets (brochures, decks, web copy, pricing material).
Work with Copywriting team to ensure all materials align with Amplience's brand voice and narrative framework.
Sales & Customer Enablement
Develop enablement resources (talk tracks, battlecards, objection handling guides) in partnership with the Copywriter and Analyst.
Organize and maintain Sales Enablement repositories such as Showpad and Sharepoint. Partner with the Product Marketing Analyst to measure enablement effectiveness through sales confidence, asset usage, and win rate data.
Project Manage the Sales Enablement program, including planning and delivery of onboarding sessions, live workshops, and continuous learning content. Collaborate with VP of Product Marketing and other spokespeople to deliver training.
Collaborate with Sales leadership to identify capability gaps and prioritise enablement initiatives.
Cross-Functional Leadership
Act as the primary liaison between Product, GTM Marketing, and Sales for product marketing initiatives.
Partner with the Product Marketing Analyst to inform decisions with data, insights, and competitive intelligence.
Work with GTM Marketing on product updates and product launch content distribution, audience segmentation, and campaign alignment.
Performance Tracking & Continuous Improvement
Assess launch performance, adoption rates, and content impact in collaboration with the Analyst.
Capture feedback from Sales, Product, and customers to improve future launches.
Contribute to quarterly and annual product marketing planning.
What You’ll Bring (Skills, Experience & Mindset)Experience & Technical Skills
4+ years' experience in product marketing, go-to-market management, or commercial enablement, ideally within B2B SaaS, martech, or ecommerce.
Strong background in project management - able to coordinate multiple stakeholders and deadlines simultaneously.
Excellent understanding of messaging development, positioning frameworks, and buyer journey mapping.
Experience creating or managing sales enablement materials and collaborating cross-functionally with Product, Sales, and Creative teams.
Proficient with tools such as Canva, Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
Strong communication and presentation skills - capable of aligning stakeholders around strategy and outcomes.
Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.
Mindset & Attributes
Structured and organised: thrives on planning, coordination, and follow-through.
Strategic translator: can turn complex technical detail into clear customer value stories.
Collaborative and empathetic: comfortable influencing across functions and levels.
Results-driven: focused on adoption, enablement impact, and measurable business value.
Adaptable: balances long-term planning with agile execution.
Customer-focused: motivated by understanding how Amplience helps real users succeed.
What Success Looks Like
Product launches are delivered on time, on message, and with clear internal alignment.
Sales teams are confident and well-equipped with effective enablement materials.
Messaging frameworks are consistent across channels and resonate with target audiences.
Stakeholders view you as the “go-to” for product narrative, readiness, and coordination.
Feedback loops between Product, Marketing, and Sales are active and improving quarterly.
Sales teams consistently meet enablement readiness targets, with measurable improvements in confidence and conversion rates.
BenefitsPension Scheme· Auto-enrolled after 3 months' service· Salary sacrifice scheme to maximise tax efficiency· 5% employee contribution, matched by 5% from Amplience· Pension broker: Titan Group (offers financial advice)· Pension provider: Aegon (moved from Aviva in 2024)Annual Leave25 days paid holiday as standard Length of Service Entitlement UK Team Entitlement
3+ years continuous service | 26 days annual leave entitlement
4+ years continuous service | 27 days annual leave entitlement
5+ years continuous service | 28 days annual leave entitlement
6+ years continuous service | 29 days annual leave entitlement
7+ years continuous service | 30 days annual leave entitlement Enhanced Maternity Leave· 12 weeks full pay· 12 weeks at 50% pay· 15 weeks at statutory maternity pay (SMP)· 13 weeks unpaid
Enhanced Paternity Leave· 2 weeks full pay
Sick Pay· Up to one month’s full pay per calendar year (at company discretion, with medical certificate)
Study Leave· 5 days for employees on accredited long-term courses (12+ months)
Birthday Leave· One paid day off during your birthday month
Company-Wide Recharge Days· One day off per quarter for the whole business – rest, recharge, and reset
· All roles are laptop-enabled· Working arrangements agreed with your line manager· Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)Holiday Buy Scheme· Purchase up to 5 extra days per year, repaid through salary deductions
Cycle to Work Scheme· Save on bikes & accessories via tax-efficient payments (Blackhawk Network)
Tech Scheme· Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)
Season Ticket Loan· Advance loans available for travel tickets, repaid via payroll
Charity/Volunteer Days· Up to 3 paid days a year for volunteering or charity work
Payroll Giving (CAF – Give As You Earn) · Tax-free donations to UK charities, directly from your salary
Eyecare· Reimbursement for a standard eye exam every two yearsEmployee Referral Bonus· £1,200 / €1,400 / $1,500· 50% paid at 4 months, 50% at 7 months post-hire
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At Amplience, we’re transforming how the world’s leading brands create, manage, and deliver content. We provide a powerful, unified platform spanning CMS, DAM, and Content Supply Chain solutions — built to help retailers move at the speed of ideas. Headquartered in the UK and backed by two world-class private equity partners, we’re a 150-strong team driving innovation for more than 500 global brands. Our technology helps retailers and brands rethink how content powers commerce, streamlining every step of the content lifecycle — from the initial spark of an idea to the final moment of delivery. Our vision is bold: A world where content moves at the speed of ideas.Our mission is clear: To redefine how content powers commerce by optimising the entire content supply chain — from ideation to execution. We work with some of the most respected brands in retail and lifestyle, including:
North America: Converse, Under Armour, Crate & Barrel, Tapestry, Ulta Beauty, Gap, Columbia
Europe: John Lewis, Boots, Otto, Frasers Group, JD Sports, Armani, Mars, ASDA, Primark, and Argos As we scale, our focus is on deepening partnerships, expanding across brand portfolios, and unlocking new value through innovation and cross-selling opportunities.
Be part of Our Journey
Achieving our mission means doing things differently. It takes a team that’s ambitious, curious, and committed to shaping the future of commerce content. That’s why we’re building a company where people bring their unique skills, character, and passion to a truly global team — one that learns together, grows together, and wins together. Our people are stewards of the business, helping us succeed through care, commitment, and conviction. In return, we offer flexibility in where, when, and how you work — because we know the best ideas don’t come from being tied to a desk or a clock. It’s an exciting time to join Amplience. With new leadership, fresh momentum, and big ambitions, we’re ready for what’s next.
Our Hiring Process
We understand that finding the right fit is a two-way conversation, so we strive to make our hiring process transparent, respectful of your time, and clear at every stage. While the specific steps may vary depending on the role, our process typically begins with an introductory conversation with our People team, followed by a meeting with the hiring manager. At this stage, you’ll learn more about the role, the team, and the journey ahead. The hiring manager will outline what to expect, including opportunities to meet cross-functional peers, key stakeholders, and members of our leadership team. Most roles include a panel interview and a short presentation, designed to give you the chance to showcase your thinking, approach and suitability for the role. We conclude with a 15-minute culture alignment conversation with the relevant department head, typically a member of our executive leadership team. Throughout the process, we’re committed to open communication, timely feedback, and creating a positive candidate experience at every touchpoint. Diversity & Inclusion at AmplienceAt Amplience, we believe the best ideas come from a diverse mix of minds, backgrounds, and experiences. That’s why we’re committed to building an inclusive workplace where everyone feels they belong and can thrive. Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity or expression, age, disability, or protected veteran status.We actively foster a culture where individuality is not just accepted but celebrated. We encourage every team member to bring their whole self to work because when people feel safe to express themselves, they do their best work. It’s the diversity of thought, experience, and perspective that fuels our ability to grow, innovate, and stay relevant. If you’re looking to be part of a company that values impact over hierarchy and creativity over conformity, Amplience might be the place for you.
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