Marketing ExecutiveSalary: Highly competitive, dependent on experience and skills (c £26,000) + BenefitsHours: Full-time, permanent (37.5 hours per week)Based at Ampleforth Abbey YO62 4ENClosing date: Tuesday 7 AprilOnsite Interviews: Friday 17 AprilBenefitsUp to 8% employer-matched pensionLife assuranceFree lunch during working hoursFree on-site parking20% discount at the Tea room and Abbey ShopCycle to Work SchemeChristmas ClosureHistoric Houses and Yorkshire Great Houses, Castles and Gardens passes to borrowEmployee Assistance programmeRetail savings platform50% discount on fitness suite, swimming and other activities at St Albans CentreAbout Ampleforth AbbeyAmpleforth Abbey is home to the UK's largest Benedictine monastic community, rooted in the Rule of St Benedict. Our mission is to seek God through prayer and service, and to invite others to experience faith in action.Located in the Howardian Hills near York, the Abbey sits within an Area of Outstanding Natural Beauty and welcomes thousands of visitors each year to its Retreat Centre, Visitor Centre, Shop and Tea Room.Ampleforth Abbey Trust, a registered charity, works alongside the monastic community to support this mission. With around 60 lay staff, the Trust delivers on a five-year strategy, choosing a Future Together, to ensure a sustainable, faith-led future for the Abbey and its valley home.We are looking for a Marketing Executive who will embrace the opportunity to work in a charitable organisation for our monastic community,tearoom, employees and guests. This is a varied role and supports internal communications with our employees, volunteers and the Monastic Community as well as all our external guests and visitors, working alongside our Marketing, Communications & Development team to support the Monastic Community in sharing an invitation to 'come and see' Ampleforth Abbey.Main Responsibilities but not limited to:-Digital MarketingTo develop a social media content strategy informed by the Marketing, Communications and Development Strategy, identifying opportunities for growth and using audience segmentation and insights to inform content planningTo manage our social media accounts, planning, scheduling and publishing content including organic posts and paid social media campaignsTo implement and manage digital marketing campaigns, using insights such as key words, SEO and AI to shape campaign developmentTo support the management of the website, updating content including news articles, events listings and web pages, and liaising with our website development company to improve user experience and overall website performanceDesign and Content CreationTo develop engaging and impactful content for social media and digital campaigns, growing our audiences across all platformsTo capture and edit content for social media and digital platforms including short-form video, photography, and longer videos for Home Retreats to maintain engagement with our growing online communityTo gather content and producing staff and visitor electronic newsletters on a regular basis using MailChimpTo assist in the design, production and distribution of relevant marketing materials, using design software including Adobe Creative Suite, and ensuring that all visuals are on-brandTo ensure all content, both digital and in-print, is high-quality, brand-aligned and tailored for each platform and audienceAnalytics and ReportingTo oversee the digital marketing budget and demonstrate ROI on digital marketing spendTo monitor and report on the performance of social and digital marketing campaigns, using insights to refine the content strategy and shape decision-makingTo report on key metrics weekly and monthly, using tools such as Google Analytics and Google Search Console to measure performance and track progress against the objectives identified in the Marketing, Communications and Development StrategyPartners and SuppliersTo collaborate with external suppliers including designers, photographers, printers and videographers, supervising them and providing creative direction as and when requiredTo collaborate with external partnerships and membership organisations on mutually beneficial marketing campaignsOther ResponsibilitiesTo assist with the delivery of Marketing and Communications campaigns across all areas of the organisation, including hospitality, retreats, events and programmingTo assist with writing press releases and support with media visits, including commercial filming, influencers and journalistsTo stay up-to-date with industry trends and marketing best practiceTo undertake any other reasonable duties required in line with capabilities, the needs of the company, and the wider group.ExperienceYou will have:Effective planning, organisation, and time management (essential)Proven experience of creating, diarising and launching social media content including photos, reels and videos (essential)Experience of working with/in faith-based organisations (desirable)Proven experience of working in a similar role within the charity, and/or education, cultural sectors, or visitor economy (desirable)Experience of creating newsletters or internal/external communications (desirable)
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