Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes. We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for… A bit about the role...Reporting to the Senior Media Partnerships & Social Lead, as the Influencer Marketing Manager you will take ownership of delivering influencer/creator partnership campaigns that align with The National Lottery’s mission and wider marketing goals. You’ll work across internal teams (media, content, communications, marketing, legal / compliance) to identify, manage, and evaluate influencer relationships and content. You will also keep ahead of influencer trends, regulatory compliance, and emerging platforms.Candidates must be able to travel between, and work from, our London and Watford offices three days per week as part of our hybrid working model.What you’ll be doing… Execute our influencer strategy: identify opportunities for influencer and creator partnerships that support The National Lottery brand and its games, ensuring we’re always working towards the business objectives. Alongside our agency partner, source, engage, negotiate with, and manage influencers/creators (including micro, macro, ambassadors) across platforms (Instagram, TikTok, etc.). Manage the day-to-day relationship with our Influencer Marketing Agency. Collaborate with Creative Hub. content, Paid Social, Consumer Comms, and Brand teams to ensure influencer-led content is aligned with campaign creative, messaging, brand values, and regulatory/compliance requirements. Oversee end-to-end campaign management: briefing, contracting, production oversight, content approval, scheduling, distribution. Monitor budgets, cost-effectiveness, manage contracts, payments, and ensure value is delivered. Track, measure, and report on campaign performance (reach, engagement, conversion, sentiment, ROI), using insights to optimise future campaigns. Maintain and grow a network of influencers/creators; build long-term relationships. Keep up to date with trends, platform changes, content formats, influencer / creator culture, and legal/regulatory best practice (Advertising Standards, CMA, ASA etc.). Ensure all influencer content meets legal and regulatory standards (transparency, disclosures). Aid with media partnerships integration: ensuring influencers work cohesively with broader media/advertising spend and media partners. Support with monitoring and managing content use rights, licensing / copyright issues. What experience we’re looking for… Experienced operator within influencer/creator marketing (in-house, agency, or platform). Experienced working with big brands within Retail, FMCG, Telco, Gambling or Entertainment sectors.Solid understanding of influencer landscape in the UK: platforms, creator types, trends. Strong project management skills: able to handle multiple campaigns, deadlines, and stakeholders. Excellent stakeholder management skills. Knowledge of regulatory environment for advertising/influencer content in the UK (ASA, Advertising Codes etc.). Analytical mindset: comfortable setting KPIs, tracking performance, interpreting metrics, using insights to inform decisions. Strong communication skills. both written and verbal. Creative thinking: ability to generate fresh ideas, content formats, campaign concepts. Organised, detail-oriented, able to manage budgets and contracts properly. Familiarity with influencer tools / platforms (e.g. influencer discovery, outreach, performance tracking tools) desirable. Motivated self-starter, comfortable working in an evolving environment. Passion for storytelling and understanding of how media/influencer content can amplify community impact. Strong ethics / integrity, particularly around transparency / compliance. A team player who collaborates well across departments. About us: We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. · Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all. · Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence · Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this · Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online. If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help. **Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks** An inclusive reward offering with wellbeing at the centre… At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers. Here’s a list of some of the fantastic benefits we offer… Company bonus schemeMatched pension contributions up to 8.5%26 days annual leave + 2 Life Days (and bank holidays)Complimentary Private MedicalLife Assurance Enhanced Maternity & Paternity leave£500 wellness allowanceAccess to nutritional advisor and personal trainersDiscounted Health AssessmentsComplimentary Financial coaching Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed. A place of belonging… We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes. Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
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