DescriptionReporting to the Chief Marketing Officer, this role leads account-based, data-driven marketing to grow our UK, Ireland and Middle East customer base and expand footprint within existing accounts.
You will be the HubSpot UK Marketing Hub owner, ensuring best-practice, automation, lead management and attribution. You’ll champion AI-enabled marketing to accelerate content creation, experimentation and personalisation, and operationalise intent data and retargeting to improve conversion and pipeline velocity.
The role demands deep expertise in HubSpot, with a strong focus on its tracking and reporting capabilities, as well as technical proficiency of working with third-party platform integrations to optimise performance.
It also involves close collaboration with sales and product teams to prioritise target accounts, execute multi-touch campaigns, and assess their impact on revenue.
Key ResponsibilitiesKey responsibilities
Strategy and ABM
•Build and execute multi-touch account-based marketing plans focused on demand generation and deal acceleration across priority industries and named accounts in the UK, Ireland and Middle East.
• Define audience frameworks, buying committees and persona-based messaging; align account plans with regional sales leadership and product priorities.
Marketing Operations
• Serve as primary owner of HubSpot Marketing Hub (admin-level): lifecycle stages, lead scoring, workflows, email sequences, forms, landing pages, subscription management, consent and governance.
• Ensure data quality and enrichment, lead routing and integration with CRM and other sales enablement tools.
• Own multi-touch attribution models, UTM taxonomy, naming conventions and campaign hierarchy to deliver reliable performance reporting.
Demand Generation, Paid Media & Retargeting
• Plan and execute integrated campaigns across email, paid social, search and partnerships.
• Build and manage retargeting, audience expansion and lookalikes; optimise for pipeline and revenue.
• Operationalise intent data to prioritise accounts, trigger plays, tailor creative and inform Sales and Account Management outreach.
AI-Enabled Marketing & Experimentation
• Use generative AI responsibly to accelerate research, content variants, personalisation, and testing, within quality, brand and compliance guardrails.
• Run A/B and multivariate tests on ads, emails, landing pages and CTAs to drive conversion rate optimisation across the funnel.
Digital and Web
• Maintain a high-impact regional web presence: SEO best practice (on-page/technical), conversion-first landing pages, localisation where required.
• Manage analytics, GA4/Tag Manager setup, event tracking and goals
• Ensure pages align with regulatory updates, product launches and customer proof.
Content Strategy and Brand Positioning
• Develop and execute a content strategy that supports ABM, demand generation, and brand awareness.
• Create and curate thought leadership assets (white papers, blogs, webinars, industry reports) to position the company as an authority in key sectors.
• Ensure all content aligns with brand guidelines, tone of voice, and messaging hierarchy.
• Collaborate with product and sales teams to produce customer-centric narratives and case studies.
• Leverage AI-enabled tools, while maintaining quality, compliance, accuracy and authenticity.
• Distribute content effectively across owned, earned, and paid channels to maximise reach and engagement.
Sales Enablement and Alignment
• Support sales with enablement kits, collateral, sequences, case studies, talk tracks and account insights.
• Translate buyer signals (including intent and engagement scoring) into actionable plays for sales and account management.
Events (Owned & Third-Party)
• Plan and execute Achilles Live events and relevant third-party activity (roundtables, conferences, webinars) integrated into ABM plays and follow-up cadences.
Measurement, ROI & Governance
• Report against KPIs: pipeline contribution, MQL>SQL conversion, opportunity influence, velocity, CAC/Payback, ROI by channel and campaign.
• Maintain budget control and forecasting; re-allocate spend to the highest-ROI channels and accounts.
• Ensure compliance with GDPR and PECR.
Qualifications• Marketing or Business-related degree or equivalent CIM or professional qualification
Person SpecificationKnowledge & Skills (Essential)
• Expert-level HubSpot Marketing Hub proficiency (admin-level): automation, workflows, lead scoring, lifecycle, forms, subscription and consent management, and attribution.
• Strong ABM practitioner: audience design, intent activation, personalisation at scale and sales orchestration.
• Demand gen and media execution: email, LinkedIn, Google (Search/Display/YouTube), retargeting and list-based audience strategies.
• Analytics-first mindset: GA4, Tag Manager, UTM discipline, dashboarding, and multi-touch attribution fluency.
• AI-enabled marketing: practical experience using genAI for research, content variants, personalisation and experimentation paired with human QA and brand governance.
• Excellent copywriting, content creation and messaging skills across the funnel and formats.
• Strong stakeholder management and the ability to run multiple projects simultaneously.
• Solid understanding of the technical/B2B sales cycle and funnel metrics.
• Ability to brief and manage designers and agencies effectively.
Knowledge and Skills (Desirable)
• WordPress for landing page creation, editing and SEO optimisation.
• Experience with data enrichment and intent platforms.
• Canva and Adobe Creative Cloud familiarity.
Experience
• 3+ years in B2B marketing with a proven track record in ABM and demand generation that demonstrably created pipeline and influenced revenue.
• Experience of working internationally across multiple regions and adapting campaigns for different markets in different markets (Arabic an advantage).
• Hands-on ownership of HubSpot Marketing Hub at an advanced level.
• Success running retargeting programmes and activating intent data.
• Proven event strategy and execution (owned and third party).
• Experience working closely with cross-functional teams (Sales, Product, SalesOps, Legal/Compliance).
• Experience collaborating with external agencies
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